Website Development

Customer mapping and improving the user experience


Customer mapping and improving the user experience

Cedar Associates approached us to transform their existing website.  They wanted their new website to offer a clean and simple user experience that would communicate with more clarity the services they offer.

We started with a half day discovery session where we mind mapped content reduction, discussed target audiences and began creating wireframes for the expected user journey.  We then created mockups that we presented to the client in order to refine the concepts ready for website development.


“A huge part of Cedar’s website redesign was to look at and improve the experience for people using the site. Apart of this process meant stripping out information from the old site and presenting the most relevant details in a clear and engaging way. This approach can be seen throughout the site and here certainly with the diagrams we developed for each of Cedar’s Service areas. These sections clarify how Cedar approach each project, in a far more visually stimulating way than a standard block of text.”

Chris Baker, Squibble Ltd.
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