Creative insights
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Redesigning your website can feel like the answer to every digital problem: slow load times, high bounce rates, low conversions. But a full redesign is a big investment. Before you commit, it’s...
When the CEO shouldn’t be in the room and why that’s okay By a marketing strategist who’s been there. Let’s be honest: asking your CEO to sit out of a strategy session...
Businesses often leap straight into the creative process in order to stand out, without first anchoring their ideas in a clear, strategic foundation. While creativity can capture attention, only strategy can hold...
When it comes to website projects, we see the misalignment between leadership and marketing as one of the biggest (and most costly) hurdles to get over. Leadership teams & stakeholders often have...
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like...
Read our Branding Posts
When the CEO shouldn’t be in the room and why that’s okay By a marketing strategist who’s been there. Let’s be honest: asking your CEO to sit out of a strategy session...
Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity. And, at Squibble, we believe the web design agency that builds & maintains your...
As a marketer, you might find it challenging to make your brand stand out, especially when everything seems to look the same. Whether it’s the cars on the road or the modern...
Our comprehensive guide for Marketers so you can increase your conversions. Let’s embark on a transformative journey together, where you take the reins and unlock your website’s full potential. We’re here to...
Read our Web Design Posts
Redesigning your website can feel like the answer to every digital problem: slow load times, high bounce rates, low conversions. But a full redesign is a big investment. Before you commit, it’s...
When the CEO shouldn’t be in the room and why that’s okay By a marketing strategist who’s been there. Let’s be honest: asking your CEO to sit out of a strategy session...
Businesses often leap straight into the creative process in order to stand out, without first anchoring their ideas in a clear, strategic foundation. While creativity can capture attention, only strategy can hold...
Read our UX Design Posts
Redesigning your website can feel like the answer to every digital problem: slow load times, high bounce rates, low conversions. But a full redesign is a big investment. Before you commit, it’s...
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like...
If your website feels outdated, confusing or clunky, imagine what sort of first impression this could be making. It could be costing you leads, conversions and credibility. Many businesses fall into the...
You’ve done the work to get traffic. You’re ranking on page one. Your analytics show a steady stream of visitors. So… why aren’t the leads flowing in? If you’re seeing high traffic...
Businesses often chase large-scale redesigns to improve their website’s performance. But what if I told you the most effective way to achieve sustainable growth is through a series of small, targeted optimisations...
What Is The Purpose of Rebranding? Rebranding a business isn’t just about aesthetics; it’s a strategic decision driven by various critical needs. Firstly, a company may rebrand to update an outdated brand...
Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has...
Why Branding Matters Understanding why branding matters can seem like a lower-order priority. When you’re running a business or organisation, thinking about logos and colour palettes can feel like a distraction from...
Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways;...
Perhaps one of the most challenging decisions a new business will make is the name of the company. This will be a decision that will stay with you for years to come...
Your brand is the key to your companies success, especially during these unprecedented times. It has, therefore, never been more important to lead with clear and concise messaging. Whether you have a...
Your branding – getting to grips with what works and what doesn’t is every bit as important as analysis in other areas of your business. But don’t mistake this for an airy-fairy...
A huge thank you to Dan for asking me to join him on his podcast. Below is a breakdown of what we discussed, I hope you enjoy listening to my story and...
Social media is the beast that never sleeps. On average we spend nearly 2 hours per day scrolling. Surely it makes sense to utilise this readily available audience, right?! I disagree, I...
A business card acts as a reminder to your contacts of who you are and what company you work for. Your business card should be sharing the information that is most important...
Your E-commerce website is your virtual shop, it must greet people with a warm welcome, show them exactly what is on offer and be easy to navigate. It needs to convert online...
We recently launched our new magazine, ENGAGE… for success. We decided to publish an online and printed version. But does anyone really take any notice printed media these days? Did we do the right...
Do you need your contact details on your website? Or is it simpler to have a contact form? Many websites (especially stores) have removed their contact details in favour of a contact...
We’ve moved! After a week of squeezing desks through doorways, struggling to carry chairs down stairs and finally deciding where everything should go we have successfully moved into our new office! The...
Employee motivation is an important aspect of business development and without it, businesses would lack the drive needed for substantial productivity. 1. Collaborate Goals Working with employees to help set and develop...
Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...
Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
What Is The Purpose of Rebranding? Rebranding a business isn’t just about aesthetics; it’s a strategic decision driven by various critical needs. Firstly, a company may rebrand to update an outdated brand...
From conversations I’ve had with local business owners recently most have told me that they have had to revaluate their business goals and sales targets. For some COVID-19 has wiped their pipeline...
Why Branding Matters Understanding why branding matters can seem like a lower-order priority. When you’re running a business or organisation, thinking about logos and colour palettes can feel like a distraction from...
Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways;...
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
With over 50% of website traffic coming from mobile devices, it’s no surprise that businesses are beginning to put more emphasis on the mobile design of their websites. Users want to easily...
If You’re Investing in a Website, Make It Work Hard for You If you’ve put money into a website, surely you’d want it to perform at its absolute best?Too often though, businesses...
Forgive us: we might get a bit techy in this one. Imagine you’re in one of those scenes from Star Trek where Spock gets all logical. That’s us, right now – because...
Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires...
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has...
User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot –...
Business owners and marketing managers alike hear a lot about ‘user experience’ when it comes to websites and other digital assets. It sounds important, and that isn’t hype: ‘UX’, as it’s sometimes...