Creative insights
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You had an idea. You opened Bolt, Lovable, Cursor, or v0. You described what you wanted. And it built something. It was faster than you expected. Easier than you thought. You iterated...
AI can build you a website in ten minutes. Type a prompt, wait a few seconds, and you have pages, navigation, images, copy. It looks like a website. It functions like a...
Your website is five years old. The messaging made sense when you launched it. The services you offered then are not the services you offer now. Your audience has moved on. Your...
How to Measure Trust on Your Website Trust is rarely discussed in performance reports. It doesn’t sit neatly inside Google Analytics dashboards, and it isn’t as obvious as traffic, impressions or conversion...
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When the CEO shouldn’t be in the room and why that’s okay By a marketing strategist who’s been there. Let’s be honest: asking your CEO to sit out of a strategy session...
Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity. And, at Squibble, we believe the web design agency that builds & maintains your...
As a marketer, you might find it challenging to make your brand stand out, especially when everything seems to look the same. Whether it’s the cars on the road or the modern...
Our comprehensive guide for Marketers so you can increase your conversions. Let’s embark on a transformative journey together, where you take the reins and unlock your website’s full potential. We’re here to...
Read our Web Design Posts
You had an idea. You opened Bolt, Lovable, Cursor, or v0. You described what you wanted. And it built something. It was faster than you expected. Easier than you thought. You iterated...
AI can build you a website in ten minutes. Type a prompt, wait a few seconds, and you have pages, navigation, images, copy. It looks like a website. It functions like a...
Read our UX Design Posts
Your website is five years old. The messaging made sense when you launched it. The services you offered then are not the services you offer now. Your audience has moved on. Your...
Before You Add More AI Tools, Fix Your Marketing Fundamentals The AI overwhelm nobody talks about If you work in marketing right now — whether you’re part of an in‑house team, a...
Redesigning your website can feel like the answer to every digital problem: slow load times, high bounce rates, low conversions. But a full redesign is a big investment. Before you commit, it’s...
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like...
If your website feels outdated, confusing or clunky, imagine what sort of first impression this could be making. It could be costing you leads, conversions and credibility. Many businesses fall into the...
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
Whether you’re starting a business or have an existing business, your logo is your opportunity to create an instant and lasting impression that will resonate with your potential customers. Whilst it’s not...
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...
What Is The Purpose of Rebranding? Rebranding a business isn’t just about aesthetics; it’s a strategic decision driven by various critical needs. Firstly, a company may rebrand to update an outdated brand...
Why Branding Matters Understanding why branding matters can seem like a lower-order priority. When you’re running a business or organisation, thinking about logos and colour palettes can feel like a distraction from...
Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways;...
Your branding – getting to grips with what works and what doesn’t is every bit as important as analysis in other areas of your business. But don’t mistake this for an airy-fairy...
Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires...
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot –...
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how...
Over the past few years, we’ve seen the boundaries blurring between marketing roles & design roles. More & more we’re seeing designers, traditionally tasked with bringing creative visions to life, now being...
What Are Brand Guidelines? A Comprehensive Guide to Crafting and Implementing Brand Consistency. In today’s fierce business landscape, consistent branding is paramount for success. This definitive guide unravels brand guidelines’ intricacies and...
Crafting a compelling value proposition Words like ‘innovation’ and ‘differentiation’ are often thrown around. But at the core of these ideas that’s where the concept of the value proposition comes into play....
In the complex maze of the contemporary B2B marketplace, establishing a unique presence is imperative. A remarkable logo acts as a brand’s beacon, drawing attention and aiding retention. It’s been shown that...
Welcome to the Free Brand Strategy Toolkit: an essential resource designed to empower your brand for success. In this comprehensive toolkit, you’ll find everything you need to develop a strong brand strategy...
Welcome to the Squibble Rebrand Checklist, a comprehensive guide to help you navigate through the process of a successful brand transformation. In this guide, we’ll provide you with a systematic approach to...
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
Let’s be honest, there’s nothing more frustrating than pouring time, money & effort into your website only to see… tumbleweeds. Visitors are coming, but they’re not buying, booking, signing up or doing...
If your website is confusing, your customers won’t stick around. A frustrating user experience leads to lost sales, high bounce rates and a tarnished brand reputation. But how do you know if...
Launching or revamping a website is a major investment, we know how hard it is to get stakeholders on board & make them see why it’s a worthwhile investment. Competing priorities, risk...
Your website is the digital face of your business, but is it working for you, or against you? Many businesses invest heavily in marketing but fail to see results because their website...
Your website is often the first interaction potential customers have with your brand. But what happens when that first impression doesn’t reflect who you truly are? A misaligned website is a website...
Are you struggling to get decision-makers & stakeholders on board with your project? Whether you’re proposing a website redesign, strategy workshop or rebranding initiative, securing buy-in can be one of the biggest...
A website redesign is an exciting opportunity to revamp your brand’s online presence, improve user experience & drive business growth. However, so many redesign projects fail to deliver results, not because of...
Businesses often chase large-scale redesigns to improve their website’s performance. But what if I told you the most effective way to achieve sustainable growth is through a series of small, targeted optimisations...
Your website may look great but if visitors can’t find what they need quickly & effortlessly, they’ll leave. Poor website navigation frustrates users, increases bounce rates & hurts conversions. If your navigation...