Creative insights
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Running a website can feel like an overwhelming task, especially as a solo marketer when you’re already juggling marketing, content creation & so much more. But here’s the good news: you don’t...
Juggling strategy, execution, reporting & the final sign-off on each campaign – the standard day-to-day of a solo marketer. You’ve poured your time & energy into crafting a project, only to see...
As a solo marketer, you know the feeling: the weight of the world (or at least your marketing world) is on your shoulders. You don’t have a team to brainstorm with, no...
Choosing the right partner is important when taking on the huge project of redesigning & rebuilding your brand’s website. The decision usually boils down to three options: hiring a freelancer, a smaller...
I’m sure you hear agencies throwing around complex jargon, buzzwords & overly technical explanations that sound more like a foreign language than anything helpful. Terms like “API integration,” “responsive framework” & “cross-platform...
Read our Branding Posts
Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity. And, at Squibble, we believe the web design agency that builds & maintains your...
As a marketer, you might find it challenging to make your brand stand out, especially when everything seems to look the same. Whether it’s the cars on the road or the modern...
Our comprehensive guide for Marketers so you can increase your conversions. Let’s embark on a transformative journey together, where you take the reins and unlock your website’s full potential. We’re here to...
Over the past few years, we’ve seen the boundaries blurring between marketing roles & design roles. More & more we’re seeing designers, traditionally tasked with bringing creative visions to life, now being...
Read our Web Design Posts
Running a website can feel like an overwhelming task, especially as a solo marketer when you’re already juggling marketing, content creation & so much more. But here’s the good news: you don’t...
Choosing the right partner is important when taking on the huge project of redesigning & rebuilding your brand’s website. The decision usually boils down to three options: hiring a freelancer, a smaller...
I’m sure you hear agencies throwing around complex jargon, buzzwords & overly technical explanations that sound more like a foreign language than anything helpful. Terms like “API integration,” “responsive framework” & “cross-platform...
Read our UX Design Posts
UI/UX Strategies to Increase Website Conversions Leveraging First Impressions and Building Trust on your website When a user lands on your website, a critical countdown begins, setting the stage for their initial...
Are you eager to dive into a career in UX, graphic design, or web design? Let’s delve into a thorough guide that unravels the career avenues in these dynamic domains, offering insights...
Oh, the glitzy world of B2B sales! Every detail matters, and guess what’s at the forefront? Yup, the design and user-friendliness of digital platforms. Dive into this digital rabbit hole and discover...
Rebranding has emerged as a vital strategy for companies aiming to stay relevant and seize fresh opportunities. A rebrand marks a significant shift in a company’s journey. It presents a chance to...
The definition and importance of a rebrand must be balanced. A rebranding effort involves reshaping and repositioning your brand to adapt to changing market dynamics and ensure longevity. Staying relevant and competitive...
Understanding the Importance of a Brand Audit In today’s competitive business landscape, a strong and well-defined brand is crucial for success. However, as market trends and consumer preferences evolve, it’s essential for...
A rebrand can be a tricky beast to navigate. When done correctly, it can make a big difference in your sales, brand awareness and so much more, but tracking and measuring the...
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
User Experience vs User Interface Dropping the terms UX or UI into a casual conversation is a surefire way to stop it in its tracks, but if you’re a business owner, you...
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. Branding is more than creating a good looking logo, creating a Facebook business page and uploading it...
At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that...
Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle....
A business card acts as a reminder to your contacts of who you are and what company you work for. Your business card should be sharing the information that is most important...
Your E-commerce website is your virtual shop, it must greet people with a warm welcome, show them exactly what is on offer and be easy to navigate. It needs to convert online...
We recently launched our new magazine, ENGAGE… for success. We decided to publish an online and printed version. But does anyone really take any notice printed media these days? Did we do the right...
Do you need your contact details on your website? Or is it simpler to have a contact form? Many websites (especially stores) have removed their contact details in favour of a contact...
We’ve moved! After a week of squeezing desks through doorways, struggling to carry chairs down stairs and finally deciding where everything should go we have successfully moved into our new office! The...
Employee motivation is an important aspect of business development and without it, businesses would lack the drive needed for substantial productivity. 1. Collaborate Goals Working with employees to help set and develop...
Brand accountability has emerged as a significant element of trust establishment and an essential component of portraying a conscientious corporate image. This article will dissect the notion of brand accountability, stressing its...
Where a brand’s longevity is at stake, brand sustainability has emerged as a linchpin for enduring success. So, what is brand sustainability in this context? And how does one foster it amidst...
Welcome to the Squibble Rebrand Checklist, a comprehensive guide to help you navigate through the process of a successful brand transformation. In this guide, we’ll provide you with a systematic approach to...
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real. On the other...
Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...
Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has...
User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot –...
Business owners and marketing managers alike hear a lot about ‘user experience’ when it comes to websites and other digital assets. It sounds important, and that isn’t hype: ‘UX’, as it’s sometimes...
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
Is a website necessary for a business that is only just starting out? Before you begin to make sales and generate a large amount of business, is there any point in spending...
Key discussion points: Podcast Transcribe James Gurd [00:00:05] Hello and welcome to Episode 28 of the Replatform podcast. Thanks, as always for listening in. It’s myself, James. I’m joined, as always by...
A huge thank you to Dan for asking me to join him on his podcast. Below is a breakdown of what we discussed, I hope you enjoy listening to my story and...
A big part of what we do, at the beginning of any web or branding project, is project discovery. We hold face to face session with key stakeholders to understand how the...
