Creative insights
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When it comes to website projects, we see the misalignment between leadership and marketing as one of the biggest (and most costly) hurdles to get over. Leadership teams & stakeholders often have...
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like...
If you’re running a business or work in marketing, chances are you’ve spent time poring over your website analytics, tracking page views, bounce rates, session durations and more. And while those numbers...
Imagine landing on a website for the first time. Within just 0.05 seconds, you’ve already formed an impression, often before reading a single word. That’s how fast design influences perception. Attention spans...
It’s tempting to jump straight into building. Whether it’s a new website or marketing campaign, the pressure to get it done yesterday often leads teams to skip the most critical step: strategy....
Read our Branding Posts
Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity. And, at Squibble, we believe the web design agency that builds & maintains your...
As a marketer, you might find it challenging to make your brand stand out, especially when everything seems to look the same. Whether it’s the cars on the road or the modern...
Our comprehensive guide for Marketers so you can increase your conversions. Let’s embark on a transformative journey together, where you take the reins and unlock your website’s full potential. We’re here to...
Over the past few years, we’ve seen the boundaries blurring between marketing roles & design roles. More & more we’re seeing designers, traditionally tasked with bringing creative visions to life, now being...
Read our Web Design Posts
When it comes to website projects, we see the misalignment between leadership and marketing as one of the biggest (and most costly) hurdles to get over. Leadership teams & stakeholders often have...
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like...
If you’re running a business or work in marketing, chances are you’ve spent time poring over your website analytics, tracking page views, bounce rates, session durations and more. And while those numbers...
Read our UX Design Posts
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like...
If your website feels outdated, confusing or clunky, imagine what sort of first impression this could be making. It could be costing you leads, conversions and credibility. Many businesses fall into the...
You’ve done the work to get traffic. You’re ranking on page one. Your analytics show a steady stream of visitors. So… why aren’t the leads flowing in? If you’re seeing high traffic...
Businesses often chase large-scale redesigns to improve their website’s performance. But what if I told you the most effective way to achieve sustainable growth is through a series of small, targeted optimisations...
Your website may look great but if visitors can’t find what they need quickly & effortlessly, they’ll leave. Poor website navigation frustrates users, increases bounce rates & hurts conversions. If your navigation...
Rebranding has emerged as a vital strategy for companies aiming to stay relevant and seize fresh opportunities. A rebrand marks a significant shift in a company’s journey. It presents a chance to...
The definition and importance of a rebrand must be balanced. A rebranding effort involves reshaping and repositioning your brand to adapt to changing market dynamics and ensure longevity. Staying relevant and competitive...
Understanding the Importance of a Brand Audit In today’s competitive business landscape, a strong and well-defined brand is crucial for success. However, as market trends and consumer preferences evolve, it’s essential for...
A rebrand can be a tricky beast to navigate. When done correctly, it can make a big difference in your sales, brand awareness and so much more, but tracking and measuring the...
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
User Experience vs User Interface Dropping the terms UX or UI into a casual conversation is a surefire way to stop it in its tracks, but if you’re a business owner, you...
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. Branding is more than creating a good looking logo, creating a Facebook business page and uploading it...
Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...
Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
Graphic design is the art of appearances. Graphic designers craft how something looks so that it appeals to the target market, is appropriate to the function of an item, and projects the...
User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot –...
Business owners and marketing managers alike hear a lot about ‘user experience’ when it comes to websites and other digital assets. It sounds important, and that isn’t hype: ‘UX’, as it’s sometimes...
From conversations I’ve had with local business owners recently most have told me that they have had to revaluate their business goals and sales targets. For some COVID-19 has wiped their pipeline...
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
Don’t groan, I know New Years resolutions are overrated but we’re moving even further into uncharted waters. I think it’s safe to say that 2021 will be another huge year of change...
Whether we’re iterating your current content strategy or starting from scratch, a strong content strategy is the backbone of really good content for any business. And we know how important content is...
Over the past few years, we’ve seen the boundaries blurring between marketing roles & design roles. More & more we’re seeing designers, traditionally tasked with bringing creative visions to life, now being...
What Are Brand Guidelines? A Comprehensive Guide to Crafting and Implementing Brand Consistency. In today’s fierce business landscape, consistent branding is paramount for success. This definitive guide unravels brand guidelines’ intricacies and...
Crafting a compelling value proposition Words like ‘innovation’ and ‘differentiation’ are often thrown around. But at the core of these ideas that’s where the concept of the value proposition comes into play....
The Digital Dance: Consumer Behaviour’s Evolution In our transformative digital age, the steps and rhythm of our dance with technology become more intricate. The relationship between digital marketing and today’s consumer is...
In the complex maze of the contemporary B2B marketplace, establishing a unique presence is imperative. A remarkable logo acts as a brand’s beacon, drawing attention and aiding retention. It’s been shown that...
Ensuring a consistent stream of potential customers is more crucial than ever and lead generation plays a crucial role in driving growth and success. It’s not merely about identifying possible interests; it’s...
Introduction: In today’s intricate business landscape, brand consistency remains at the heart of every successful enterprise. With its vast platforms and tools, the digital age demands a seamless representation of brands. Yet,...
Welcome to the Free Brand Strategy Toolkit: an essential resource designed to empower your brand for success. In this comprehensive toolkit, you’ll find everything you need to develop a strong brand strategy...
Your website is more than just your virtual storefront, it’s the heart of your online presence and a critical touchpoint for your audience. And even the best websites can become messy, outdated...
Driven by new technologies, changing user behaviours & the demand for more intuitive & delightful digital experiences, UI & UX is also changing. As we get closer & closer to 2025, we’ve...
Running a website can feel like an overwhelming task, especially as a solo marketer when you’re already juggling marketing, content creation & so much more. But here’s the good news: you don’t...
Choosing the right partner is important when taking on the huge project of redesigning & rebuilding your brand’s website. The decision usually boils down to three options: hiring a freelancer, a smaller...
I’m sure you hear agencies throwing around complex jargon, buzzwords & overly technical explanations that sound more like a foreign language than anything helpful. Terms like “API integration,” “responsive framework” & “cross-platform...
The debate between old-school fundamentals & new-age innovation in marketing has never been more relevant. And the challenge is clear: how do you stay ahead of the curve while preserving your brand’s...
We all know how important a really good website is for your website. However, creating and maintaining a website involves more than just an eye-catching design. The technical aspects like coding, hosting,...
Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity. And, at Squibble, we believe the web design agency that builds & maintains your...
How Do I Show ROI on a New Website? When businesses invest in a new website, they need to see a return on that investment (ROI). ROI measures the profitability of an...
