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Your website is the digital face of your business, but is it working for you, or against you? Many businesses invest heavily in marketing but fail to see results because their website...
Your website is often the first interaction potential customers have with your brand. But what happens when that first impression doesn’t reflect who you truly are? A misaligned website is a website...
Are you struggling to get decision-makers & stakeholders on board with your project? Whether you’re proposing a website redesign, strategy workshop or rebranding initiative, securing buy-in can be one of the biggest...
A website redesign is an exciting opportunity to revamp your brand’s online presence, improve user experience & drive business growth. However, so many redesign projects fail to deliver results, not because of...
Businesses often chase large-scale redesigns to improve their website’s performance. But what if I told you the most effective way to achieve sustainable growth is through a series of small, targeted optimisations...
Read our Branding Posts
Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity. And, at Squibble, we believe the web design agency that builds & maintains your...
As a marketer, you might find it challenging to make your brand stand out, especially when everything seems to look the same. Whether it’s the cars on the road or the modern...
Our comprehensive guide for Marketers so you can increase your conversions. Let’s embark on a transformative journey together, where you take the reins and unlock your website’s full potential. We’re here to...
Over the past few years, we’ve seen the boundaries blurring between marketing roles & design roles. More & more we’re seeing designers, traditionally tasked with bringing creative visions to life, now being...
Read our Web Design Posts
Your website is the digital face of your business, but is it working for you, or against you? Many businesses invest heavily in marketing but fail to see results because their website...
Your website is often the first interaction potential customers have with your brand. But what happens when that first impression doesn’t reflect who you truly are? A misaligned website is a website...
Are you struggling to get decision-makers & stakeholders on board with your project? Whether you’re proposing a website redesign, strategy workshop or rebranding initiative, securing buy-in can be one of the biggest...
Read our UX Design Posts
Businesses often chase large-scale redesigns to improve their website’s performance. But what if I told you the most effective way to achieve sustainable growth is through a series of small, targeted optimisations...
Your website may look great but if visitors can’t find what they need quickly & effortlessly, they’ll leave. Poor website navigation frustrates users, increases bounce rates & hurts conversions. If your navigation...
Your website is more than just your virtual storefront, it’s the heart of your online presence and a critical touchpoint for your audience. And even the best websites can become messy, outdated...
Driven by new technologies, changing user behaviours & the demand for more intuitive & delightful digital experiences, UI & UX is also changing. As we get closer & closer to 2025, we’ve...
UI/UX Strategies to Increase Website Conversions Leveraging First Impressions and Building Trust on your website When a user lands on your website, a critical countdown begins, setting the stage for their initial...
Rebranding has emerged as a vital strategy for companies aiming to stay relevant and seize fresh opportunities. A rebrand marks a significant shift in a company’s journey. It presents a chance to...
The definition and importance of a rebrand must be balanced. A rebranding effort involves reshaping and repositioning your brand to adapt to changing market dynamics and ensure longevity. Staying relevant and competitive...
Understanding the Importance of a Brand Audit In today’s competitive business landscape, a strong and well-defined brand is crucial for success. However, as market trends and consumer preferences evolve, it’s essential for...
A rebrand can be a tricky beast to navigate. When done correctly, it can make a big difference in your sales, brand awareness and so much more, but tracking and measuring the...
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
User Experience vs User Interface Dropping the terms UX or UI into a casual conversation is a surefire way to stop it in its tracks, but if you’re a business owner, you...
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. Branding is more than creating a good looking logo, creating a Facebook business page and uploading it...
What does a blog add to your website? Is it really necessary or just an optional addition? In this post, I am going to put forward some strong points for the addition...
Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how...
How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand...
At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that...
Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle....
A business card acts as a reminder to your contacts of who you are and what company you work for. Your business card should be sharing the information that is most important...
Your E-commerce website is your virtual shop, it must greet people with a warm welcome, show them exactly what is on offer and be easy to navigate. It needs to convert online...
We recently launched our new magazine, ENGAGE… for success. We decided to publish an online and printed version. But does anyone really take any notice printed media these days? Did we do the right...
Do you need your contact details on your website? Or is it simpler to have a contact form? Many websites (especially stores) have removed their contact details in favour of a contact...
Introduction: In today’s intricate business landscape, brand consistency remains at the heart of every successful enterprise. With its vast platforms and tools, the digital age demands a seamless representation of brands. Yet,...
Welcome to the Free Brand Strategy Toolkit: an essential resource designed to empower your brand for success. In this comprehensive toolkit, you’ll find everything you need to develop a strong brand strategy...
A clear-cut brand strategy is vital for success. It acts as the driving force shaping every facet of your business, from pivotal decisions to how customers perceive you. This article dives into...
Brand accountability has emerged as a significant element of trust establishment and an essential component of portraying a conscientious corporate image. This article will dissect the notion of brand accountability, stressing its...
Where a brand’s longevity is at stake, brand sustainability has emerged as a linchpin for enduring success. So, what is brand sustainability in this context? And how does one foster it amidst...
Welcome to the Squibble Rebrand Checklist, a comprehensive guide to help you navigate through the process of a successful brand transformation. In this guide, we’ll provide you with a systematic approach to...
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
Are you eager to dive into a career in UX, graphic design, or web design? Let’s delve into a thorough guide that unravels the career avenues in these dynamic domains, offering insights...
Ready to take the leap into the online marketplace? Setting up an eCommerce website is your gateway to the vast world of digital retailing. A well-tailored website paves the way for attracting...
A website project is much like a road trip. You can’t just hop in your car and hope that it reads your mind and takes you to where you need to go....
With over 50% of website traffic coming from mobile devices, it’s no surprise that businesses are beginning to put more emphasis on the mobile design of their websites. Users want to easily...
If you invest in a website surely you would want it to perform at its absolute best? Oddly though there seems to be some unwritten rule that having a website, no matter...
Forgive us: we might get a bit techy in this one. Imagine you’re in one of those scenes from Star Trek where Spock gets all logical. That’s us, right now – because...
Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires...
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
