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Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
You had an idea. You opened Bolt, Lovable, Cursor, or v0. You described what you wanted. And it built something. It was faster than you expected. Easier than you thought. You iterated...
AI can build you a website in ten minutes. Type a prompt, wait a few seconds, and you have pages, navigation, images, copy. It looks like a website. It functions like a...
Your website is five years old. The messaging made sense when you launched it. The services you offered then are not the services you offer now. Your audience has moved on. Your...
Read our Branding Posts
Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
When the CEO shouldn’t be in the room and why that’s okay By a marketing strategist who’s been there. Let’s be honest: asking your CEO to sit out of a strategy session...
Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity. And, at Squibble, we believe the web design agency that builds & maintains your...
As a marketer, you might find it challenging to make your brand stand out, especially when everything seems to look the same. Whether it’s the cars on the road or the modern...
Read our Web Design Posts
Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
You had an idea. You opened Bolt, Lovable, Cursor, or v0. You described what you wanted. And it built something. It was faster than you expected. Easier than you thought. You iterated...
Read our UX Design Posts
Your website is five years old. The messaging made sense when you launched it. The services you offered then are not the services you offer now. Your audience has moved on. Your...
Before You Add More AI Tools, Fix Your Marketing Fundamentals The AI overwhelm nobody talks about If you work in marketing right now — whether you’re part of an in‑house team, a...
Redesigning your website can feel like the answer to every digital problem: slow load times, high bounce rates, low conversions. But a full redesign is a big investment. Before you commit, it’s...
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like...
If your website feels outdated, confusing or clunky, imagine what sort of first impression this could be making. It could be costing you leads, conversions and credibility. Many businesses fall into the...
User Experience vs User Interface Dropping the terms UX or UI into a casual conversation is a surefire way to stop it in its tracks, but if you’re a business owner, you...
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
Whether you’re starting a business or have an existing business, your logo is your opportunity to create an instant and lasting impression that will resonate with your potential customers. Whilst it’s not...
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...
What Is The Purpose of Rebranding? Rebranding a business isn’t just about aesthetics; it’s a strategic decision driven by various critical needs. Firstly, a company may rebrand to update an outdated brand...
Why Branding Matters Understanding why branding matters can seem like a lower-order priority. When you’re running a business or organisation, thinking about logos and colour palettes can feel like a distraction from...
Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways;...
Your branding – getting to grips with what works and what doesn’t is every bit as important as analysis in other areas of your business. But don’t mistake this for an airy-fairy...
Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires...
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot –...
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how...
Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
How to Measure Trust on Your Website Trust is rarely discussed in performance reports. It doesn’t sit neatly inside Google Analytics dashboards, and it isn’t as obvious as traffic, impressions or conversion...
When the CEO shouldn’t be in the room and why that’s okay By a marketing strategist who’s been there. Let’s be honest: asking your CEO to sit out of a strategy session...
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like...
It’s tempting to jump straight into building. Whether it’s a new website or marketing campaign, the pressure to get it done yesterday often leads teams to skip the most critical step: strategy....
So many businesses treat their website like a patchwork project: a quick fix here, a new plugin there. Without a clear strategy, it’s so easy to get stuck in a cycle of...
Let’s face it, marketing teams are stretched thin. The pressure to perform is constant, the tactics are endless and the to-do list only ever grows. I’m sure you can relate. From brand...
Misalignment in marketing isn’t just frustrating, it’s costly. Teams pulled in different directions, unclear priorities & inconsistent messaging can derail even the best campaigns. That’s where a strategy workshop comes in, not...
Let’s be honest, there’s nothing more frustrating than pouring time, money & effort into your website only to see… tumbleweeds. Visitors are coming, but they’re not buying, booking, signing up or doing...
How Do I Show ROI on a New Website? When businesses invest in a new website, they need to see a return on that investment (ROI). ROI measures the profitability of an...
The Essential Checklist for a Website Refresh Refreshing your website is a vital activity that ensures your online presence remains effective, engaging, and in line with the latest technological advancements and user...
UI/UX Strategies to Increase Website Conversions Leveraging First Impressions and Building Trust on your website When a user lands on your website, a critical countdown begins, setting the stage for their initial...
Our comprehensive guide for Marketers so you can increase your conversions. Let’s embark on a transformative journey together, where you take the reins and unlock your website’s full potential. We’re here to...
Ready to take the leap into the online marketplace? Setting up an eCommerce website is your gateway to the vast world of digital retailing. A well-tailored website paves the way for attracting...
A website project is much like a road trip. You can’t just hop in your car and hope that it reads your mind and takes you to where you need to go....
With over 50% of website traffic coming from mobile devices, it’s no surprise that businesses are beginning to put more emphasis on the mobile design of their websites. Users want to easily...
If You’re Investing in a Website, Make It Work Hard for You If you’ve put money into a website, surely you’d want it to perform at its absolute best?Too often though, businesses...
Forgive us: we might get a bit techy in this one. Imagine you’re in one of those scenes from Star Trek where Spock gets all logical. That’s us, right now – because...