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Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
You had an idea. You opened Bolt, Lovable, Cursor, or v0. You described what you wanted. And it built something. It was faster than you expected. Easier than you thought. You iterated...
AI can build you a website in ten minutes. Type a prompt, wait a few seconds, and you have pages, navigation, images, copy. It looks like a website. It functions like a...
Your website is five years old. The messaging made sense when you launched it. The services you offered then are not the services you offer now. Your audience has moved on. Your...
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Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
When the CEO shouldn’t be in the room and why that’s okay By a marketing strategist who’s been there. Let’s be honest: asking your CEO to sit out of a strategy session...
Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity. And, at Squibble, we believe the web design agency that builds & maintains your...
As a marketer, you might find it challenging to make your brand stand out, especially when everything seems to look the same. Whether it’s the cars on the road or the modern...
Read our Web Design Posts
Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
You had an idea. You opened Bolt, Lovable, Cursor, or v0. You described what you wanted. And it built something. It was faster than you expected. Easier than you thought. You iterated...
Read our UX Design Posts
Your website is five years old. The messaging made sense when you launched it. The services you offered then are not the services you offer now. Your audience has moved on. Your...
Before You Add More AI Tools, Fix Your Marketing Fundamentals The AI overwhelm nobody talks about If you work in marketing right now — whether you’re part of an in‑house team, a...
Redesigning your website can feel like the answer to every digital problem: slow load times, high bounce rates, low conversions. But a full redesign is a big investment. Before you commit, it’s...
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like...
If your website feels outdated, confusing or clunky, imagine what sort of first impression this could be making. It could be costing you leads, conversions and credibility. Many businesses fall into the...
In the complex maze of the contemporary B2B marketplace, establishing a unique presence is imperative. A remarkable logo acts as a brand’s beacon, drawing attention and aiding retention. It’s been shown that...
Welcome to the Free Brand Strategy Toolkit: an essential resource designed to empower your brand for success. In this comprehensive toolkit, you’ll find everything you need to develop a strong brand strategy...
A clear-cut brand strategy is vital for success. It acts as the driving force shaping every facet of your business, from pivotal decisions to how customers perceive you. This article dives into...
Welcome to the Squibble Rebrand Checklist, a comprehensive guide to help you navigate through the process of a successful brand transformation. In this guide, we’ll provide you with a systematic approach to...
Rebranding has emerged as a vital strategy for companies aiming to stay relevant and seize fresh opportunities. A rebrand marks a significant shift in a company’s journey. It presents a chance to...
The definition and importance of a rebrand must be balanced. A rebranding effort involves reshaping and repositioning your brand to adapt to changing market dynamics and ensure longevity. Staying relevant and competitive...
Understanding the Importance of a Brand Audit In today’s competitive business landscape, a strong and well-defined brand is crucial for success. However, as market trends and consumer preferences evolve, it’s essential for...
A rebrand can be a tricky beast to navigate. When done correctly, it can make a big difference in your sales, brand awareness and so much more, but tracking and measuring the...
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires...
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot –...
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how...
Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
How to Measure Trust on Your Website Trust is rarely discussed in performance reports. It doesn’t sit neatly inside Google Analytics dashboards, and it isn’t as obvious as traffic, impressions or conversion...
When the CEO shouldn’t be in the room and why that’s okay By a marketing strategist who’s been there. Let’s be honest: asking your CEO to sit out of a strategy session...
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like...
It’s tempting to jump straight into building. Whether it’s a new website or marketing campaign, the pressure to get it done yesterday often leads teams to skip the most critical step: strategy....
So many businesses treat their website like a patchwork project: a quick fix here, a new plugin there. Without a clear strategy, it’s so easy to get stuck in a cycle of...
Let’s face it, marketing teams are stretched thin. The pressure to perform is constant, the tactics are endless and the to-do list only ever grows. I’m sure you can relate. From brand...
Misalignment in marketing isn’t just frustrating, it’s costly. Teams pulled in different directions, unclear priorities & inconsistent messaging can derail even the best campaigns. That’s where a strategy workshop comes in, not...
Let’s be honest, there’s nothing more frustrating than pouring time, money & effort into your website only to see… tumbleweeds. Visitors are coming, but they’re not buying, booking, signing up or doing...
Because polish without purpose won’t deliver results. We’ve all heard the phrase: “Our website just needs a fresh, new look.” And sure, on the surface, a slick redesign sounds like a win....
Let’s be honest, there’s nothing more frustrating than pouring time, money & effort into your website only to see… tumbleweeds. Visitors are coming, but they’re not buying, booking, signing up or doing...
If your website is confusing, your customers won’t stick around. A frustrating user experience leads to lost sales, high bounce rates and a tarnished brand reputation. But how do you know if...
Launching or revamping a website is a major investment, we know how hard it is to get stakeholders on board & make them see why it’s a worthwhile investment. Competing priorities, risk...
Your website is the digital face of your business, but is it working for you, or against you? Many businesses invest heavily in marketing but fail to see results because their website...
Your website is often the first interaction potential customers have with your brand. But what happens when that first impression doesn’t reflect who you truly are? A misaligned website is a website...
Are you struggling to get decision-makers & stakeholders on board with your project? Whether you’re proposing a website redesign, strategy workshop or rebranding initiative, securing buy-in can be one of the biggest...
A website redesign is an exciting opportunity to revamp your brand’s online presence, improve user experience & drive business growth. However, so many redesign projects fail to deliver results, not because of...
Businesses often chase large-scale redesigns to improve their website’s performance. But what if I told you the most effective way to achieve sustainable growth is through a series of small, targeted optimisations...