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Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
You had an idea. You opened Bolt, Lovable, Cursor, or v0. You described what you wanted. And it built something. It was faster than you expected. Easier than you thought. You iterated...
AI can build you a website in ten minutes. Type a prompt, wait a few seconds, and you have pages, navigation, images, copy. It looks like a website. It functions like a...
Your website is five years old. The messaging made sense when you launched it. The services you offered then are not the services you offer now. Your audience has moved on. Your...
Read our Branding Posts
Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
When the CEO shouldn’t be in the room and why that’s okay By a marketing strategist who’s been there. Let’s be honest: asking your CEO to sit out of a strategy session...
Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity. And, at Squibble, we believe the web design agency that builds & maintains your...
As a marketer, you might find it challenging to make your brand stand out, especially when everything seems to look the same. Whether it’s the cars on the road or the modern...
Read our Web Design Posts
Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
You had an idea. You opened Bolt, Lovable, Cursor, or v0. You described what you wanted. And it built something. It was faster than you expected. Easier than you thought. You iterated...
Read our UX Design Posts
Your website is five years old. The messaging made sense when you launched it. The services you offered then are not the services you offer now. Your audience has moved on. Your...
Before You Add More AI Tools, Fix Your Marketing Fundamentals The AI overwhelm nobody talks about If you work in marketing right now — whether you’re part of an in‑house team, a...
Redesigning your website can feel like the answer to every digital problem: slow load times, high bounce rates, low conversions. But a full redesign is a big investment. Before you commit, it’s...
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like...
If your website feels outdated, confusing or clunky, imagine what sort of first impression this could be making. It could be costing you leads, conversions and credibility. Many businesses fall into the...
In the complex maze of the contemporary B2B marketplace, establishing a unique presence is imperative. A remarkable logo acts as a brand’s beacon, drawing attention and aiding retention. It’s been shown that...
Welcome to the Free Brand Strategy Toolkit: an essential resource designed to empower your brand for success. In this comprehensive toolkit, you’ll find everything you need to develop a strong brand strategy...
A clear-cut brand strategy is vital for success. It acts as the driving force shaping every facet of your business, from pivotal decisions to how customers perceive you. This article dives into...
Welcome to the Squibble Rebrand Checklist, a comprehensive guide to help you navigate through the process of a successful brand transformation. In this guide, we’ll provide you with a systematic approach to...
Rebranding has emerged as a vital strategy for companies aiming to stay relevant and seize fresh opportunities. A rebrand marks a significant shift in a company’s journey. It presents a chance to...
The definition and importance of a rebrand must be balanced. A rebranding effort involves reshaping and repositioning your brand to adapt to changing market dynamics and ensure longevity. Staying relevant and competitive...
Understanding the Importance of a Brand Audit In today’s competitive business landscape, a strong and well-defined brand is crucial for success. However, as market trends and consumer preferences evolve, it’s essential for...
A rebrand can be a tricky beast to navigate. When done correctly, it can make a big difference in your sales, brand awareness and so much more, but tracking and measuring the...
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
AI can build you a website in ten minutes. Type a prompt, wait a few seconds, and you have pages, navigation, images, copy. It looks like a website. It functions like a...
Businesses often leap straight into the creative process in order to stand out, without first anchoring their ideas in a clear, strategic foundation. While creativity can capture attention, only strategy can hold...
When it comes to website projects, we see the misalignment between leadership and marketing as one of the biggest (and most costly) hurdles to get over. Leadership teams & stakeholders often have...
If you’re running a business or work in marketing, chances are you’ve spent time poring over your website analytics, tracking page views, bounce rates, session durations and more. And while those numbers...
Imagine landing on a website for the first time. Within just 0.05 seconds, you’ve already formed an impression, often before reading a single word. That’s how fast design influences perception. Attention spans...
It’s tempting to jump straight into building. Whether it’s a new website or marketing campaign, the pressure to get it done yesterday often leads teams to skip the most critical step: strategy....
So many businesses treat their website like a patchwork project: a quick fix here, a new plugin there. Without a clear strategy, it’s so easy to get stuck in a cycle of...
Let’s face it, marketing teams are stretched thin. The pressure to perform is constant, the tactics are endless and the to-do list only ever grows. I’m sure you can relate. From brand...
You’ve done the work to get traffic. You’re ranking on page one. Your analytics show a steady stream of visitors. So… why aren’t the leads flowing in? If you’re seeing high traffic...
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
What Is The Purpose of Rebranding? Rebranding a business isn’t just about aesthetics; it’s a strategic decision driven by various critical needs. Firstly, a company may rebrand to update an outdated brand...
Why Branding Matters Understanding why branding matters can seem like a lower-order priority. When you’re running a business or organisation, thinking about logos and colour palettes can feel like a distraction from...
Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways;...
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
According to W3techs, WordPress powers 60% of all the websites (with a known content management system) on the internet. A service doesn’t reach that kind of market share on usability and good...
Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how...
Why your brand story is now your most important business asset and who’s writing it if you’re not Let me tell you what happens in a typical board meeting. Someone presents the...
You had an idea. You opened Bolt, Lovable, Cursor, or v0. You described what you wanted. And it built something. It was faster than you expected. Easier than you thought. You iterated...
AI can build you a website in ten minutes. Type a prompt, wait a few seconds, and you have pages, navigation, images, copy. It looks like a website. It functions like a...
Your website is five years old. The messaging made sense when you launched it. The services you offered then are not the services you offer now. Your audience has moved on. Your...
How to Measure Trust on Your Website Trust is rarely discussed in performance reports. It doesn’t sit neatly inside Google Analytics dashboards, and it isn’t as obvious as traffic, impressions or conversion...
Before You Add More AI Tools, Fix Your Marketing Fundamentals The AI overwhelm nobody talks about If you work in marketing right now — whether you’re part of an in‑house team, a...
Redesigning your website can feel like the answer to every digital problem: slow load times, high bounce rates, low conversions. But a full redesign is a big investment. Before you commit, it’s...
When the CEO shouldn’t be in the room and why that’s okay By a marketing strategist who’s been there. Let’s be honest: asking your CEO to sit out of a strategy session...