Lauren_Squib 
When it comes to website projects, we see the misalignment between leadership and marketing as one of the biggest (and most costly) hurdles to get over. Leadership teams & stakeholders often have a clear vision of where the business is headed, but marketing teams are left to interpret that vision, sometimes without the clarity or … Read more
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like your brand without making it hard for people to use? We see so many businesses fall into the trap of thinking they have … Read more
If you’re running a business or work in marketing, chances are you’ve spent time poring over your website analytics, tracking page views, bounce rates, session durations and more. And while those numbers might seem like clear indicators of how your website is performing, they only reveal part of the picture. Surface-level metrics can be dangerously … Read more
Imagine landing on a website for the first time. Within just 0.05 seconds, you’ve already formed an impression, often before reading a single word. That’s how fast design influences perception. Attention spans are short and options are endless, so your website’s design can be the make-or-break factor for earning buyer trust. First impressions are (mostly) … Read more
It’s tempting to jump straight into building. Whether it’s a new website or marketing campaign, the pressure to get it done yesterday often leads teams to skip the most critical step: strategy. But what happens when you rush in without a clear plan? You might think you’re saving time and money, but in reality, you’re … Read more
So many businesses treat their website like a patchwork project: a quick fix here, a new plugin there. Without a clear strategy, it’s so easy to get stuck in a cycle of reactive updates and missed opportunities. That’s where a website growth roadmap comes in. What is a website growth roadmap? A website growth roadmap … Read more
If your website feels outdated, confusing or clunky, imagine what sort of first impression this could be making. It could be costing you leads, conversions and credibility. Many businesses fall into the trap of applying temporary fixes, tweaking colours, shifting buttons and updating content, without stepping back to see the bigger picture. If you’re constantly … Read more
Let’s face it, marketing teams are stretched thin. The pressure to perform is constant, the tactics are endless and the to-do list only ever grows. I’m sure you can relate. From brand messaging and audience targeting to campaign execution and ongoing analytics, it’s easy to feel like you’re running in circles rather than moving forward. … Read more
You’ve done the work to get traffic. You’re ranking on page one. Your analytics show a steady stream of visitors. So… why aren’t the leads flowing in? If you’re seeing high traffic but low conversions, you’re not alone. It’s one of the most common and frustrating challenges we see within marketing teams. The good news? … Read more
Because polish without purpose won’t deliver results. We’ve all heard the phrase: “Our website just needs a fresh, new look.” And sure, on the surface, a slick redesign sounds like a win. It feels proactive. Clean. “Modern.” But here’s the reality: visual updates without deeper strategy are a short-term fix. At best, you impress people … Read more
Misalignment in marketing isn’t just frustrating, it’s costly. Teams pulled in different directions, unclear priorities & inconsistent messaging can derail even the best campaigns. That’s where a strategy workshop comes in, not as a nice-to-have, but as a critical tool for building clarity, cohesion & momentum across the marketing function. Here’s how a strategy workshop … Read more
Let’s be honest, there’s nothing more frustrating than pouring time, money & effort into your website only to see… tumbleweeds. Visitors are coming, but they’re not buying, booking, signing up or doing much of anything. And while everyone tells you a “full redesign” is the answer, your budget (& your sanity) says otherwise. Here’s the … Read more
If your website is confusing, your customers won’t stick around. A frustrating user experience leads to lost sales, high bounce rates and a tarnished brand reputation. But how do you know if your website is causing more confusion than conversions? Here are some common signs and practical ways to fix them: #1 High bounce rates … Read more
Launching or revamping a website is a major investment, we know how hard it is to get stakeholders on board & make them see why it’s a worthwhile investment. Competing priorities, risk aversion & scepticism about ROI can stall progress before the project even gets off the ground, sometimes it’s the hardest part of the … Read more
Your website is the digital face of your business, but is it working for you, or against you? Many businesses invest heavily in marketing but fail to see results because their website isn’t set up for success. If you’re struggling to generate leads, convert visitors or keep up with competitors, your website might be the … Read more
Your website is often the first interaction potential customers have with your brand. But what happens when that first impression doesn’t reflect who you truly are? A misaligned website is a website that fails to capture your brand’s identity, voice & values. And this can cost you more than you realise. Here are the hidden … Read more
Are you struggling to get decision-makers & stakeholders on board with your project? Whether you’re proposing a website redesign, strategy workshop or rebranding initiative, securing buy-in can be one of the biggest hurdles. The real challenge isn’t proving your project’s necessity, it’s articulating its value in a way that resonates with stakeholders. ➡️ Introducing the … Read more
A website redesign is an exciting opportunity to revamp your brand’s online presence, improve user experience & drive business growth. However, so many redesign projects fail to deliver results, not because of poor design or technical execution, but due to a lack of clear strategy. Without a solid foundation, your business could find itself with … Read more
Businesses often chase large-scale redesigns to improve their website’s performance. But what if I told you the most effective way to achieve sustainable growth is through a series of small, targeted optimisations rather than a complete overhaul? At Squibble, we believe in the power of incremental optimisation. By making strategic, data-driven changes over time, we … Read more
Your website may look great but if visitors can’t find what they need quickly & effortlessly, they’ll leave. Poor website navigation frustrates users, increases bounce rates & hurts conversions. If your navigation isn’t optimised, you could lose valuable customers without realising it. The cost of poor website navigation #1 Frustrated users leave quickly Users expect … Read more
Your website is more than just your virtual storefront, it’s the heart of your online presence and a critical touchpoint for your audience. And even the best websites can become messy, outdated or misaligned with business goals over time. Recognising the signs your website strategy needs a revamp is the first step toward reclaiming its … Read more
Driven by new technologies, changing user behaviours & the demand for more intuitive & delightful digital experiences, UI & UX is also changing. As we get closer & closer to 2025, we’ve predicted a couple of trends we think are set to shape how we design interfaces & interactions next year. #1 Immersive experiences through … Read more
Running a website can feel like an overwhelming task, especially as a solo marketer when you’re already juggling marketing, content creation & so much more. But here’s the good news: you don’t need a big team to significantly improve your website’s conversion rates. With strategic tweaks & some elbow grease, you can turn visitors into … Read more
Juggling strategy, execution, reporting & the final sign-off on each campaign – the standard day-to-day of a solo marketer. You’ve poured your time & energy into crafting a project, only to see it stall at the finish line, waiting on the dreaded “maybe” from stakeholders or clients. A delayed sign-off not only drains your energy … Read more
As a solo marketer, you know the feeling: the weight of the world (or at least your marketing world) is on your shoulders. You don’t have a team to brainstorm with, no dedicated designer for quick-turn graphics & certainly no one to bounce strategy ideas off of in real time. It’s all you. And while … Read more
Choosing the right partner is important when taking on the huge project of redesigning & rebuilding your brand’s website. The decision usually boils down to three options: hiring a freelancer, a smaller web design agency or a big agency. While each has its advantages, the sweet spot lies in choosing a smaller web design agency, … Read more
I’m sure you hear agencies throwing around complex jargon, buzzwords & overly technical explanations that sound more like a foreign language than anything helpful. Terms like “API integration,” “responsive framework” & “cross-platform optimisation” can leave you feeling overwhelmed & confused. While web design agencies may see this as a way to assert their expertise, it … Read more
The debate between old-school fundamentals & new-age innovation in marketing has never been more relevant. And the challenge is clear: how do you stay ahead of the curve while preserving your brand’s core identity? Let’s dive into how to strike the perfect balance between leveraging marketing trends & sticking to time-tested principles, ensuring that innovation … Read more
We all know how important a really good website is for your website. However, creating and maintaining a website involves more than just an eye-catching design. The technical aspects like coding, hosting, security & SEO are usually a tad overwhelming especially if your expertise lies in marketing. Let’s dive into how you can manage the … Read more
Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity. And, at Squibble, we believe the web design agency that builds & maintains your website should be more than just a service provider, they should be a strategic partner invested in your success. Unfortunately, too many businesses … Read more
Having the support of your stakeholders when it comes to marketing is so important. Without their support, even the most well-planned, on-brand & innovative marketing initiatives can fall short. And we know, more than most, getting stakeholder buy-in on top of doing all the marketing as a one-person team can feel daunting. But it doesn’t … Read more
Marketing as a solo marketer often feels like an endless marathon. With rapidly changing trends, constant pressure to innovate, no one to bounce ideas off & the ever-present need to prove ROI, it can be exhausting. If you’re feeling isolated & overwhelmed by the sheer volume of decisions you need to make, you’re not alone. … Read more
Everyone always says good marketing is created within a strong team. And I can see why they say this, more resources, more brain power & more ideas. But what if you’re a solo marketer? How do you combine all the skills into one person? Basically, how do you do everything? The age-old question, ehh?! Here … Read more
By appointment only:
55 Colmore Row
Birmingham
B3 2AA
By appointment only:
55 Colmore Row
Birmingham
B3 2AA
To schedule an appointment please call:
