Lauren_Squib 
A website redesign is an exciting opportunity to revamp your brand’s online presence, improve user experience & drive business growth. However, so many redesign projects fail to deliver results, not because of poor design or technical execution, but due to a lack of clear strategy. Without a solid foundation, your business could find itself with … Read more
Businesses often chase large-scale redesigns to improve their website’s performance. But what if I told you the most effective way to achieve sustainable growth is through a series of small, targeted optimisations rather than a complete overhaul? At Squibble, we believe in the power of incremental optimisation. By making strategic, data-driven changes over time, we … Read more
Your website may look great but if visitors can’t find what they need quickly & effortlessly, they’ll leave. Poor website navigation frustrates users, increases bounce rates & hurts conversions. If your navigation isn’t optimised, you could lose valuable customers without realising it. The cost of poor website navigation #1 Frustrated users leave quickly Users expect … Read more
Your website is more than just your virtual storefront, it’s the heart of your online presence and a critical touchpoint for your audience. And even the best websites can become messy, outdated or misaligned with business goals over time. Recognising the signs your website strategy needs a revamp is the first step toward reclaiming its … Read more
Driven by new technologies, changing user behaviours & the demand for more intuitive & delightful digital experiences, UI & UX is also changing. As we get closer & closer to 2025, we’ve predicted a couple of trends we think are set to shape how we design interfaces & interactions next year. #1 Immersive experiences through … Read more
Running a website can feel like an overwhelming task, especially as a solo marketer when you’re already juggling marketing, content creation & so much more. But here’s the good news: you don’t need a big team to significantly improve your website’s conversion rates. With strategic tweaks & some elbow grease, you can turn visitors into … Read more
Juggling strategy, execution, reporting & the final sign-off on each campaign – the standard day-to-day of a solo marketer. You’ve poured your time & energy into crafting a project, only to see it stall at the finish line, waiting on the dreaded “maybe” from stakeholders or clients. A delayed sign-off not only drains your energy … Read more
As a solo marketer, you know the feeling: the weight of the world (or at least your marketing world) is on your shoulders. You don’t have a team to brainstorm with, no dedicated designer for quick-turn graphics & certainly no one to bounce strategy ideas off of in real time. It’s all you. And while … Read more
Choosing the right partner is important when taking on the huge project of redesigning & rebuilding your brand’s website. The decision usually boils down to three options: hiring a freelancer, a smaller web design agency or a big agency. While each has its advantages, the sweet spot lies in choosing a smaller web design agency, … Read more
I’m sure you hear agencies throwing around complex jargon, buzzwords & overly technical explanations that sound more like a foreign language than anything helpful. Terms like “API integration,” “responsive framework” & “cross-platform optimisation” can leave you feeling overwhelmed & confused. While web design agencies may see this as a way to assert their expertise, it … Read more
The debate between old-school fundamentals & new-age innovation in marketing has never been more relevant. And the challenge is clear: how do you stay ahead of the curve while preserving your brand’s core identity? Let’s dive into how to strike the perfect balance between leveraging marketing trends & sticking to time-tested principles, ensuring that innovation … Read more
We all know how important a really good website is for your website. However, creating and maintaining a website involves more than just an eye-catching design. The technical aspects like coding, hosting, security & SEO are usually a tad overwhelming especially if your expertise lies in marketing. Let’s dive into how you can manage the … Read more
Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity. And, at Squibble, we believe the web design agency that builds & maintains your website should be more than just a service provider, they should be a strategic partner invested in your success. Unfortunately, too many businesses … Read more
Having the support of your stakeholders when it comes to marketing is so important. Without their support, even the most well-planned, on-brand & innovative marketing initiatives can fall short. And we know, more than most, getting stakeholder buy-in on top of doing all the marketing as a one-person team can feel daunting. But it doesn’t … Read more
Marketing as a solo marketer often feels like an endless marathon. With rapidly changing trends, constant pressure to innovate, no one to bounce ideas off & the ever-present need to prove ROI, it can be exhausting. If you’re feeling isolated & overwhelmed by the sheer volume of decisions you need to make, you’re not alone. … Read more
Everyone always says good marketing is created within a strong team. And I can see why they say this, more resources, more brain power & more ideas. But what if you’re a solo marketer? How do you combine all the skills into one person? Basically, how do you do everything? The age-old question, ehh?! Here … Read more
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