Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity.
And, at Squibble, we believe the web design agency that builds & maintains your website should be more than just a service provider, they should be a strategic partner invested in your success.
Unfortunately, too many businesses find themselves stuck with web design agencies who do the bare minimum — delivering projects without injecting any innovative ideas or strategic insights & just simply updating the copyright each year.
If you feel your agency is falling short, it might be time to reassess your partnership…
5 signs your web design agency is just delivering, not ideating
- Lack of proactive communication – A proactive agency anticipates your needs & offers suggestions for improvement. If your agency only communicates when prompted, they’re not fully invested in your project. Effective communication should be a two-way street with regular updates, suggestions & feedback.
- No fresh ideas – is your website starting to feel stale? A really good web design agency keeps up with the latest trends & continuously proposes new ideas to keep your website engaging & competitive. If your agency is stuck in the same old design patterns, it’s a clear sign they’re just doing the bare minimum.
- Minimal research & strategy – a robust website requires more than an attractive design, it needs a strategy. Your agency should thoroughly research your industry, competitors & target audience, then use that information to craft a website that stands out.
- No tracking – delivering a website is just the beginning. An invested agency tracks your site’s performance, analyses data & uses insights to recommend improvements. If your agency hands off the website without offering ongoing support or performance analytics, they’re not truly partnering in your success.
- Lack of customisation – your business is unique & your website should reflect that. Agencies that offer cookie-cutter solutions without tailoring their approach to your specific needs aren’t delivering the full value. A great web design agency understands your business’s unique challenges & crafts bespoke solutions.
5 things to look for in a proactive web design agency
- Innovative mindset – look for agencies who showcase their creativity through case studies & client testimonials. They should have a proven track record of delivering innovative & effective web solutions for brands.
- Strategic approach – a good agency delves deep into understanding your business goals & industry landscape. They should offer a strategic approach to design, focusing on user experience (UX), conversion rate optimisation (CRO) & search engine optimisation (SEO).
- Regular communication & collaboration – the best agencies view their client relationships as partnerships. Expect regular check-ins, transparent communication & collaborative brainstorming sessions. They should be as enthusiastic about your project as you are.
- Ongoing support & optimisation – web design doesn’t end at launch. Choose an agency that provides ongoing support, monitoring & optimisation services to ensure your website continues to perform well & meet evolving business needs.
- Custom solutions – look for agencies who take the time to understand your specific requirements & challenges, offering customised solutions rather than one-size-fits-all templates.
If your current web design agency is just delivering the bare minimum, it’s time to consider your options.
A new website is a BIG investment & you deserve an agency that brings new ideas, strategic thinking & proactive support to the table.
4-step guide so you can make a smooth transition
- Evaluate your needs – clearly define what you want from a new agency — whether it’s more creativity, better communication or strategic insights.
- Research & shortlist – look for agencies with a proven track record of innovation & strategic thinking.
- Set clear expectations – from the outset, communicate your expectations regarding communication, innovation & ongoing support. A good agency will welcome this clarity & rise to meet your standards.
- Monitor progress – regularly review the agency’s performance & ensure they’re meeting your expectations. Effective partnerships require ongoing effort from both sides.
Your web design agency should be more than just a vendor, they should be a partner who’s invested in your success. Seek out a team that brings fresh ideas, strategic insight & a proactive approach to help your business thrive online.
👀 Ready to make the change? Book an intro call with Squibble.
