0121 448 4776

4.7

★★★★★

Clutch

B2B branding and web design agency

Nobody’s heard of you yet.

Word of mouth got you this far. It won’t get you into the rooms where nobody already knows your name.

We untangle who you serve, what you do and how you look, so the story starts doing some of the work relationships used to do alone.

Good business, unknown brand.

Growth has come from people, not marketing: word of mouth, tenders, relationships built over years. That works until it doesn’t. “Our brand is not known at all. It’s got very low value as a brand… we almost are hush marketers, and that doesn’t really work, does it.”

Nobody in the business has ever had to think about this before, which is exactly why it’s been left this long: “I don’t know how to do that. I wouldn’t know where to start on that.”

The impact

The silence is costing you.

  • The website has never brought in a client. Every enquiry still comes from a relationship someone already had. Fine, until growth outpaces how many relationships one person can carry.
  • The brand can’t carry the weight it’s now being asked to. As the business scales (new offices, new hires, bigger tenders), a brand nobody’s ever invested in gets asked to do a job it was never built for.
  • There’s no marketing budget line, and no one whose job it is to fix that. So it doesn’t get fixed. It just gets carried forward to next year’s list, every year.
  • The tone is missing entirely. A B2B services site that reads flat and corporate undersells a business that’s actually got personality behind it: “there’s no fun. There’s no fun.”
The Bis Henderson team

Bis Henderson

Three divisions, one voice.

30%

more engagement

8

templates handed over

What we do about it

Let the story introduce you.

Strategy & brand

Say why people already choose you, out loud, for the first time.

Not a rebrand for its own sake: the relationships and reputation that already work are the raw material.

Creative

A brand with some personality in it.

Credible and warm rather than generic and corporate. Usually the easiest, highest-impact fix on the page.

Marketing

Found by people who don’t already know you.

So growth doesn’t have to keep depending entirely on who the founder already knows.

AI & Systems

Know if the pipeline’s actually working, not just hope it is.

Relationship-led growth is hard to measure by nature. Connected reporting shows what’s actually converting, not just what feels busy.

Why it works

Why this fixes it

  • The site starts doing some of the relationship-building work. So new business doesn’t rely entirely on who the founder already knows.
  • A clear brand carries you into rooms you haven’t been in yet. Tenders, new regions, bigger clients: situations where nobody already trusts you by reputation.
  • We ask before we design anything. A strategy day with your team, your real reasons clients choose you, before a single visual decision gets made.
  • Built by a team, not a solo consultant. The trust signal B2B buyers check for first: team size and longevity, the same reason referrals worked for you in the first place.

Strategy workshop day

Photographing a whiteboard of sticky notes
Carol Phillips

Not only did we enjoy the session but it helped us clear the bottleneck that we had.

–Carol Phillips

Management Accountant, Get Logical

Outgrowing word of mouth.

Good fit if growth has come from relationships and referrals, the brand’s never been properly invested in, and there’s no marketing function to speak of yet.

Not the right fit if you’ve already got a sharp brand and just need a redesign. That’s a different conversation: see rebranding.

Proof

A name people now know.

Bis Henderson

Three divisions, one voice.

Word of mouth got them this far. Now the brand says it for them.

Zenzic
Zenzic

Zenzic's Digital Transformation

Eight weeks from brief to live, and it reads as trustworthy to investors.

View all case studies

Two audiences, one site.

Partnership to businesses and legacy to a city, on the same pages.

25%

growth in commercial partnerships

The Bullring in Birmingham
Perry the bull

Not ready to talk?

Build the case before you spend anything.

Use our free calculators to work out what the project’s worth and what waiting is costing you. Then get your MD to say yes.

FAQs

Your questions, answered

We’ve never done any of this before, where do we start?

With a strategy day: one day, your team, the real reasons clients choose you on the wall by the end of it.

Can you work with no in-house marketing person at all?

Yes. That’s who this page is written for.

What if the CEO isn’t sure marketing is worth the spend?

That’s a normal starting point, not a blocker. Send them this page: it’s written to survive being forwarded.

Who exactly works on our project?

[ name the team who’d lead it ]

The Squibble team holding their B Corp certification plaque

Sectors

Sector experience, not sector guesswork.

Every sector has its own buyers, its own objections and its own way of deciding. Here’s where we’ve already done the learning.

B2B Services

Growth came from relationships, not marketing. We build the story that gets you into rooms where nobody knows your name yet.

Destination

A place has more audiences than a business does, and they rarely agree. We settle what the place stands for, then build one platform that serves all of them.

Education

Schools buy on trust. We help the companies that supply them earn it before the first call.

Finance

Trusted, expert, secure: the words that differentiate nobody. We find the difference that is actually true and say it.

Manufacturing

Nobody buys a part number, they buy the problem it solves. We turn the catalogue into an answer.

Tech & Cyber

Growth stalls when nobody can say what makes you different any more. We point you at whichever part is actually stuck.

Merger & Acquisition

Merge, keep separate, or something in between. One day, every brand in the deal sorted, with a roadmap for the next one.

Latest insights

All insights →

Start here

Start with a day.

Your team in a room, the real reasons clients already choose you on the wall, and a direction for the brand and site you can act on straight after.