Launching or revamping a website is a major investment, we know how hard it is to get stakeholders on board & make them see why it’s a worthwhile investment.
Competing priorities, risk aversion & scepticism about ROI can stall progress before the project even gets off the ground, sometimes it’s the hardest part of the whole process.
The good news? With the right approach, you can build a really strong case for why it’s necessary for the business. A case your stakeholders won’t be able to say no to.
Let’s build your case:
#1 Understand & address stakeholder concerns
Stakeholder objections will often stem from a few common concerns:
- Budget & ROI: “Is this worth the cost?”
- Business impact: “How will this help us achieve our goals?”
- Resources & timeline: “Do we have the bandwidth to execute this effectively?”
- Risk & change management: “What happens if it doesn’t work as expected?”
How to tackle these concerns:
- Show them the data: Use case studies, industry benchmarks & past performance metrics to demonstrate the potential impact of a well-executed website project.
- Speak their language: Tailor your messaging to each stakeholder’s concerns, for example, CFOs want financial justification.
- Provide a phased approach: Offer options for phased implementation to mitigate risk & manage resources effectively.
#2 Align priorities across teams
Misalignment between departments is a major roadblock in securing buy-in. Other teams will have different priorities so show them how this benefits each team.
- Involve stakeholders early: Get input from key players at the start to ensure their needs are accounted for.
- Find common goals: Identify shared business objectives, such as improving lead generation, customer experience or brand credibility.
- Facilitate open communication: Host strategy workshops to align priorities, uncover concerns & build consensus.
#3 Build a no brainer business case
A well-crafted business case turns sceptics into champions throughout the project.
Download our free No Brainer Business Case resource to craft a persuasive case your stakeholders can’t ignore. This free resource will help you:
- Frame the problem in a way that resonates with leadership
- Use real data to make your case bulletproof
- Overcome objections and justify the investment
