Why Branding Matters
Understanding why branding matters can seem like a lower-order priority. When you’re running a business or organisation, thinking about logos and colour palettes can feel like a distraction from the real work of making things happen.
But branding matters because it gives your company an identity your clients can connect with. And those relationships? They power sales.
At Squibble, we help businesses untangle their brands and get clear on what they stand for – because clarity builds confidence and confident brands convert. If you’re unsure where to start, we offer free 1:1 Strategy Taster Sessions that help you take the first step.
Brands Create Connection
Strong brands forge powerful relationships between companies and customers. We see this in everyday life: the Apple or McDonald’s logo, Coca Cola red, NHS blue – all carry weight before a single word is spoken.
They don’t just represent products – they define expectations. A well-crafted brand doesn’t just reflect what a company sells, it influences how we feel about every product in that market.
Your brand is doing this too – whether intentionally or not. So the question becomes: is it saying what you want it to say?
If you’re working in-house and need to make the case for investing in your brand, we’ve created a free plug-and-play business case template that makes getting sign-off easier.
The Psychology of Branding
The goal of branding is to attract the right people – the clients or customers who’ll see your offer and say: “This is for me.” To do that, you need to create an emotional connection. And for that, you need to understand psychology.
Take colour, for instance. Red can signal urgency or excitement; blue often evokes calm and trust. Purple feels luxurious. Black implies stability. These reactions are deep-rooted and often subconscious – but branding uses them intentionally to create emotional shortcuts.
This is how great brands communicate value visually, without saying a word.
If you’re not confident your visual identity is aligned with what your business stands for, our Strategy & Clarity Workshop is a great way to fix that in just one day.
How Branding Affects Behaviour
Once you understand the psychology, the next step is strategy. Good branding doesn’t just make you look good – it changes how people behave.
It’s about association. Branding links your product or service with your company in the customer’s mind. That’s how Coca Cola becomes the go-to cola. How Dyson means vacuum. How Kellogg’s owns breakfast.
You’re not just creating recognition – you’re changing the default.
That level of brand equity is built by consistency, clarity, and emotional relevance. The sooner you start aligning your message and visuals, the sooner you start shaping that connection.
What Makes Branding Work
The best brands are simple. They’re built on a single idea: Apple is innovative. Royal Mail is reliable. Patagonia is ethical. These aren’t just messages – they’re identities.
When all elements of a business align to reinforce that identity – design, copy, messaging, tone, offer – the brand becomes unforgettable. And when you’re unforgettable, you grow.
This clarity doesn’t come from guesswork. It comes from stepping back, defining what you stand for and building messaging and visuals around it. That’s exactly what our clients do in our brand strategy sessions.
Does Branding Last Forever?
Brands are built to last – but only when they’re built intentionally.
Good branding is governed by brand guidelines: a clear set of rules that ensures consistency across every touchpoint. From website copy to sales decks, advertising to social media – a strong brand shows up the same way, every time.
That consistency is what makes a brand stick in people’s minds and stand the test of time.
Of course, things change. Markets shift. Businesses grow. Rebrands become necessary. If you’re at that point, our Rebranding Service is designed to guide you through the process – building on what works, and refreshing what doesn’t. The strongest rebrands don’t start from scratch – they evolve from your existing identity, protecting the connection you’ve already built.
Why Branding Matters
Ultimately, branding matters because it builds connection. And connection builds trust. And trust drives sales.
That’s why, when your brand is clear, consistent and aligned – everything else gets easier. Marketing starts to click. Your website converts better. Teams feel more confident. Clients understand your value.
When your brand works, your business works harder for you.
Next Step: Let’s Make Your Brand Work Harder
If you’re struggling with what your brand stands for, what your website should say, or how to get your team aligned – let’s talk.
We offer two ways to help:
1. Book a Free Strategy Taster Session
A short, no-pressure call to help you untangle your next step.
Book a Call →
2. Download Our Free No-Brainer Business Case Template
Perfect if you need to get internal sign-off for branding, strategy or website work.
Get the Template →
Or if you want something deeper…
Explore the Strategy & Clarity Workshop
A one-day, structured session designed to align your team, fix your messaging and create a clear plan for your brand and website.
See Workshop Details →
