We all know how important a really good website is for your website. However, creating and maintaining a website involves more than just an eye-catching design. The technical aspects like coding, hosting, security & SEO are usually a tad overwhelming especially if your expertise lies in marketing.
Let’s dive into how you can manage the technical stress so you can focus on what you do best – marketing.
What technical elements will you have to battle with?
- Coding complexities – for many, the word “code” alone can induce anxiety. HTML, CSS, JavaScript & backend languages like PHP or Python can feel like learning a new language. Understanding & writing clean, efficient code takes time & practice.
- Hosting & domain management – choosing the right hosting provider, managing domain settings & ensuring your website has reliable uptime & speed are crucial. Yet, these tasks often come with a steep learning curve & can lead to frustration if not handled properly.
- Security concerns – protecting your website from hackers, ensuring data privacy & maintaining SSL certificates are tasks that require technical know-how.
- Search engine optimisation (SEO) – SEO is key for your website’s visibility. It involves keyword research, optimising meta tags, creating SEO-friendly content & building backlinks. The technical aspects of SEO, such as schema markup & site speed optimisation, can be daunting.
So, how do we mitigate these technical stresses?
#1 Partner with an expert who understands the technical AND design sides of things
Think about collaborating with a creative web design agency that can handle the coding, hosting & security aspects of your website as well as the creative aspects of building a website, like Squibble.
Doing this allows you to concentrate on other aspects of your marketing role, knowing the website build is in capable hands, with an agency who is great at communicating.
#2 Use website builders
Website builders like WordPress, Shopify & Squarespace offer a range of templates & drag-and-drop features that simplify the website creation process.
These platforms handle much of the technical backend, allowing you to focus on other things.
#3 Invest in managed hosting services
Managed hosting providers take care of server management, security updates, backups & performance optimisation.
This reduces your technical burden & ensures your website runs smoothly.
#4 Educate yourself
There’s no need to become a coding expert, gaining a basic understanding of web technologies can empower you to make informed decisions.
Online courses, tutorials & communities can provide valuable insights without overwhelming you.
#5 Automate where possible
Tools & plugins can automate many technical tasks.
For example, SEO plugins like Yoast SEO can guide you through optimising your content, while security plugins can protect your site from threats.
Feeling overwhelmed by the technical side of your digital presence is natural. However, by partnering with experts, leveraging the right tools & continually educating yourself, you can manage the technical aspects effectively.
Don’t let technical stress stifle your marketing success. Embrace the resources available, delegate when necessary & keep your focus on what you do best. Your brand’s website will be all the stronger for it.
