If your website is confusing, your customers won’t stick around.
A frustrating user experience leads to lost sales, high bounce rates and a tarnished brand reputation. But how do you know if your website is causing more confusion than conversions?
Here are some common signs and practical ways to fix them:
#1 High bounce rates and low engagement
If users can’t find what they’re looking for on your website quickly, they’re likely to leave.
Tools like Hotjar will help you see where your users are clicking and navigating so you can track those metrics.
🛠️ How to fix it:
- Ensure your homepage clearly communicates your value proposition.
- Improve page load speed.
- Use engaging headlines and clear calls to action (CTAs) to guide users.
#2 Poor navigation and site structure
Do users struggle to find essential information?
A confusing navigation menu, too many dropdowns or missing search functionality can frustrate visitors.
🛠️ How to fix it:
- Keep navigation simple with intuitive categories.
- Include a visible search bar.
- Organise content logically with clear headings.
#3 Unclear messaging and cluttered design
If users can’t quickly understand what your business does, they’ll leave.
Too much text, inconsistent branding and excessive pop-ups create a chaotic experience. And they end up closing your website’s tab.
🛠️ How to fix it:
- Use concise, customer-focused messaging.
- Make sure your website is on brand and only use your brand colours.
- Eliminate unnecessary elements that distract from the main content.
#4 Mobile usability issues
In 2024, mobile device users contributed to 63.38% of all website traffic. This means an unoptimised mobile experience can drive customers away. This needs to be a key focus.
🛠️ How to fix it:
- Ensure your site is responsive and adapts to different screen sizes.
- Test your website on various devices.
- Make sure buttons and links are easy to click.
#5 Weak call-to-actions (CTA)
A confusing website often lacks clear CTAs, leaving users unsure of the next steps. We want to make sure users know what action to take next and it’s simple for them to take that action.
🛠️ How to fix it:
- Place CTAs prominently and make them short & action-oriented (for example, “Get a quote,” “Shop now”).
- Use contrasting colours to make CTAs stand out, it’s a good idea to make all CTAs the same colour so they’re easy to identify.
- Avoid overwhelming users with too many choices.
Let’s simplify your website
If your website suffers from any of these issues, it could be costing you customers.
A streamlined, user-friendly site builds trust, enhances user experience and increases conversions. And that’s what we all want from our website.
