A Journey of Brand Evolution
For Birmingham Tech Week, we embarked on a mission to create a branding identity that resonates across the tech community. Our deliverables included a versatile and impactful logo, recognisable branding for a wide range of marketing materials, and a design that reflects the event's innovative spirit.
- Branding
- IT & SAAS, Tech
- CEO
- 2 Weeks Turnaround
The Wishlist
Each of our clients is unique, and so are their needs. Let's take a closer look at how we helped address specific project goals.
Evolving Logo Design
We crafted Birmingham Tech Week's initial logo and have continually evolved it. The design centres around the iconic Birmingham bull, intertwined with a code symbol, all represented through hand-drawn graphics. This evolving logo reflects the event's growth and innovation.
Branding for Merchandise
As Birmingham Tech Week outgrew its original branding, we developed an array of assets specifically for merchandise, stands, and event materials. This expansion ensured the branding remained fresh, dynamic, and in sync with the event's escalating stature.
Creation of New Entity – Tech WM
This year marked a significant milestone with the introduction of a new entity, Tech WM. Our role involved designing and integrating this new organisation into the existing Birmingham Tech Week framework, further solidifying its position in the tech community.
Delivering Results
See how our personalised approach turned client dreams into real, successful outcomes.
Versatile Logo Design
We developed a flexible and versatile logo that seamlessly adapts across all marketing materials. This design ensures consistent branding, whether it's on digital platforms, printed merchandise, event stands, or promotional collateral.
Community Recognition
Our focus was on creating a logo that would be instantly recognisable within the tech community. By incorporating distinctive elements synonymous with Birmingham and the tech industry, the logo stands out and fosters a strong sense of community identity.
Impactful Brand Presence
The logo and accompanying branding elements were designed to make a powerful impact. Every aspect of the branding was crafted to capture attention, resonate with the audience, and convey the dynamic nature of Birmingham Tech Week and TechWM.
“The team at Squibble is absolutely incredible! Their collaboration with us during all the Birmingham Tech Weeks has been instrumental in elevating the brand's profile and boosting engagement across various digital platforms.’
Yiannis Maos
CEO - Tech WM
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