Businesses often chase large-scale redesigns to improve their website’s performance.
But what if I told you the most effective way to achieve sustainable growth is through a series of small, targeted optimisations rather than a complete overhaul?
At Squibble, we believe in the power of incremental optimisation.
By making strategic, data-driven changes over time, we create websites that not only perform better but continue to evolve alongside your business and audience needs.
Why does incremental optimisation work?
#1 Data-driven decisions
Rather than guessing what might work, we rely on analytics and user behaviour insights to identify specific areas of improvement.
Every change is backed by real data, ensuring that your website evolves in the most effective way possible.
#2 Reduced risk, higher reward
A complete website redesign can be disruptive and costly, with no guaranteed success.
Incremental optimisation allows for controlled, measured improvements, minimising risk while delivering ongoing enhancements that drive tangible results.
#3 Improved user experience (UX)
Small, intentional updates – whether it’s refining navigation, improving page load speed or tweaking content layout – can make a significant difference in how users interact with your site.
These optimisations lead to better engagement, lower bounce rates and increased conversions.
#4 SEO benefits over time
Search engines favour websites which consistently update and refine their content.
Your website maintains its relevance through ongoing optimisation, climbs higher in search rankings, and attracts more organic traffic.
Our proven 12-week sprint approach
To maximise the impact of incremental optimisation, we follow a structured 12-week sprint process.
Each phase is designed to focus on high-impact changes that drive performance improvements without disrupting your current operations:
- Kick-off session: Deep dive into your goals, audience and challenges
- Weeks 2–5: Improvements to your website’s technical health, usability and experience
- Weeks 6–9: Conversion & engagement
- Weeks 10–12: Test, launch and plan ahead
This method ensures continuous progress, keeping your website ahead of the curve and aligned with your business goals.
Get started with a website audit
Every successful optimisation journey starts with understanding where you stand today. Our website audit will provide a clear, actionable roadmap tailored to your site’s unique needs.
Unlock your website’s full potential, one smart change at a time, start with an audit today.
