About Squibble
Useful, enjoyable design.
Squibble is a boutique web design agency built around senior experience, thoughtful design and a process that gives you clarity from day one. Clients choose us because they want a team they can trust to communicate well, make sense of complexity and guide their project with confidence. We ask better questions, bring strategic insight to every stage and support you in conversations with your wider team and board.
Above all, we create work that is clear, purposeful and genuinely useful, combining strategic thinking with strong user experience to give you a website that performs, supports your marketing and becomes an asset you can trust.
The people you’ll
work with.
At Squibble, you work directly with experienced people who understand brand, messaging and user experience. That means no juniors running the project, just a team who care about the work and the difference it makes.
Clients tell us they value our clarity, honesty and the way we explain things. We know the pressure marketers are under, from getting buy-in to presenting decisions to a wider team. Our role is to reduce that pressure by helping you align people, make sense of competing opinions and move the project forward with confidence.
We also have a genuine hunger to learn. Digital moves quickly and we adapt with it. That curiosity helps us spot issues early, ask better questions and put user experience at the centre of our decisions.
Most importantly, you get a team who take pride in detail, care about how things feel and deliver work you can share with your board without hesitation.
Kim
Brand Strategist & Founder
Meet Kim. Marketing and strategy specialist and leader on big thinking ideas.
When she’s not immersed in the realms of tech or leading the Squibble Team, this visionary can be found preparing for her next marathon or sipping a glass of wine on a weekend.
Did you know that Kim founded the Midlands Marketing Awards?
Sean
UI/UX Designer
Meet Sean, a UI/UX designer who loves untangling complex websites and turning them into ones that are easy to use and look great.
When he’s not trying to make a web developer’s life hell, you’ll find him setting himself a bonkers fitness challenge, baking and decorating in the kitchen… or simply napping on the sofa.
After ticking off HYROX last year, Sean caught the hype bug and is ready to go again at the first possible moment.
John
Graphic Designer
Meet John. A graphic designer focused on creating bold and exciting designs.
He works closely with developers and stakeholders to turn complex ideas into intuitive, accessible interfaces, from early concepts through to final designs.
Outside of work, John enjoys sketching ideas, exploring new design tools, and getting out for long walks.
Louise
Senior WordPress Developer
Meet Louise. Provider of back-end solutions and fluent in the poetry of code (PHP, HTML, CSS).
When she is not creating custom plugins or crafting beautiful front-end experiences, you’ll find Louise running ultra-marathons.
Did you also know Louise has two different coloured eyes (heterochromia).
Vj
WordPress Developer
Meet VJ, a skilled web developer with a passion for crafting clean and efficient code using PHP, CSS, and JavaScript.
When he’s not immersed in the world of coding, you’ll find him staying active at the gym, playing football, or spinning records as a DJ.
A proud graduate of De Montfort University, VJ has a unique claim to fame: he landed a record deal at the age of 16!
Karl
Full-Stack Developer
Meet Karl. Developer, code nerd and expert in the dark art of web design acronyms (PHP, HTML, CSS, JavaScript, MySQL, NoSQL and JQuery).
As a keen snowboarder, when he’s not knee-deep in code, he’s happiest submerged in the snow!
Did you also know Karl is based in France.
How we run our projects.
Our process is detailed because it needs to be. It has been built from the ground up to remove confusion, keep everyone aligned and make sure the final website works well for your audience.
Most website projects fall apart because there is:
- No structure
- Too many opinions
- Not enough clarity
- Our process fixes that
We start by understanding your goals, audience and the issues causing friction. We test assumptions, explore competitors and bring everything into the open so decisions can be made with confidence. From there, each stage has a clear purpose, with time built in for review and refinement. You always know what is happening, why decisions are being made and what comes next.
The result is a calmer, clearer project that avoids costly mistakes and delivers a website your team can trust.
How it works
from confusion to clarity
Strategic thinking is baked into every part of us – it’s how we’re able to improve performance without breaking what already works…
Our project ethos
Straight-talking creativity
Every creative choice we make serves a business metric, not fluff. We have clear stages, no nonsense, with sign-offs at every point, so key decisions are made early and nothing is built on guesswork.
Our team
Specialists by design
Our teams are “made to measure”. Senior UX, design and delivery experts – every delivery point has the right skills, not juniors learning on your time. That means fewer mistakes and faster, confident decision-making.
Our approach
Not a template in sight
We opt for bespoke design every time, so your site is built with real purpose, not shortcuts based on a “cut and paste” mentality. Every detail is intentional, supporting marketing best practice and measurable outcomes.
What we believe.
These principles guide how we work and why clients trust us.
-
Alignment comes first
Before we design anything, we make sure everyone is clear on the direction. -
We ask better questions
Clarity doesn’t come from guesswork. It comes from digging deeper. -
Thoughtful design should feel right to use
Good design isn’t decoration. It’s clarity made visible. -
Trust the process
There’s a reason we work in stages. It avoids chaos and protects momentum. -
Trust each other
The best results happen when there’s openness on both sides.
What we don't.
These are the things we won’t compromise on.
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Working without strategy
We don’t jump straight into design without clarity. -
Unclear communication
If something isn’t understood, we fix it. Confusion costs too much. -
Avoiding tough conversations
The difficult questions are usually the important ones. -
Unnecessary bureaucracy
Momentum matters. We keep things focused and purposeful. -
Building without understanding users
Assumptions lead to waste. Insight leads to results.