Tailored pages for the right audience
We created a single-page experience that serves four different audiences, streamlining navigation and reducing development time. This approach boosted lead generation by 200% while keeping the site simple to manage—showing how personalisation can add value without adding complexity.
“Squibble delivered where others failed – quick and effective, they just got stuck in.”
Peter Nicholls, Digital Marketing Manager, WMGC
- Web Design, UI
- Tech
- Senior Digital Marketer
- 2 Weeks Turnaround
Lead Generation
Page Load Speed
Impressions in 1 Week
1. Targeting four audiences
For the West Midlands Growth Company, we designed a single, streamlined page that serves four distinct audiences—each with tailored messaging, imagery, and calls to action.
This approach removed the need for multiple pages, making the site easier to manage while ensuring every visitor receives relevant, engaging content.
By balancing personalisation with simplicity, we increased lead generation by 200%, improved page load speeds to 0.8 seconds, and achieved 485k impressions at launch.
2. Mobile first thinking
With most traffic coming from LinkedIn ads, we knew mobile users would lead the way—so we designed for them first.
This meant getting straight to the point: simplifying layouts, prioritising key content, and removing anything that could slow users down.
Mobile users have little patience. By focusing on clarity, speed, and ease of use, we ensured they could find what they needed quickly—whether exploring opportunities or getting in touch.
The result? A seamless experience on any device, with no compromises between desktop and mobile.
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