Redefined by Intuitive Design
Oxygen Finance’s Insights platform boasted powerful features, outshining competitors. However, its design lacked user-friendly elements and thoughtful placement. Squibble stepped in to revolutionise the user experience, collaborating with Oxygen Finance to enhance interface design.
- UX/UI
- B2B, Tech, IT & SAAS
- CEO
- 4 Week Turnaround
The Wishlist
Each of our clients is unique, and so are their needs. Let's take a closer look at how we helped address specific project goals.
Process of Discovery
In a world of unknown unknowns, Oxygen Finance sought clarity. Through our discovery workshop, we guided them in uncovering the true goals behind their redesign. Armed with this knowledge, we were able to ask the right questions, ensuring a comprehensive understanding of their needs.
Insights and Research
With a clear grasp of their goals, we embarked on a deep dive into the user journey, uncovering areas for improvement and delivering tailored solutions. Through exploring their existing platform, revamping features, and enhancing the overall user experience, we empowered Oxygen Finance with an optimised platform.
Amplifying Success
Building upon their already seamless platform and coupled with our research and utilisation of real-life data we were able to apply an intuitive and purpose-driven design that perfectly aligned with their unique needs, amplifying their success and the user experience of the platform.
Delivering Results
Each of our clients is unique, and so are their needs. Let's take a closer look at how we helped address specific project goals.
Making the platform easier to use
Together, we embarked on an immersive UX research journey, unraveling user behaviour's and fine-tuning the user journey. This meant placing Oxygen Finance customers front and centre. We started by conducting interviews with existing users. Following our UX research we discovered a number of improvements that would empower users. We designed a global filter, making it easier to access the right results. Additionally, we streamlined the navigation menu for effortless exploration.
The power of design
Design holds immense significance. As seasoned UI designers, we understand the psychology behind colour choices that drive clicks and subtle tweaks that alleviate user confusion. Crafting the perfect cues to propel individuals into action is our expertise. It all hinges on effective design. That’s why design is not just important—it has the power to ignite action.
Embracing progress
We understand that platform updates can sometimes leave existing users feeling uncertain. To reduce this we incorporated tool tips (small, intuitive icons that provide instant guidance and clarity) into the design. Say goodbye to confusion! We also crafted an impactful email campaign, complete with helpful user guides, to showcase the exciting possibilities awaiting our valued customers.
“Squibble helped us to enhance our user journey and provide an updated user interface design that is intuitive and focusses on an improved user experience. We felt as though the communication was seamless throughout the project and Squibble became a key part of our delivery team.”
Rob Parker
CTO - Oxygen Finance
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