Consolidating 4 Brands into 1 Group Website.
When we started with Learn Pro Group they had merged 4 product business into 1 group company. Therefore, they wanted to create more opportunity to cross-sell to the other businesses they had acquired. When we started, there were 4 brands including the group company — now there are 8.
Through strategy workshops, we recommended that they should create a branded house that shares the same styling, with each brand using its own unique colour palette. To streamline the onboarding of new brands, we created a design system and a range of template blocks for easy drag-and-drop content creation.
- Strategy & Web Design
- B2B
- Marketing Manager
- Ongoing
The Results
Bounce Rate
CURRENT
20%
AVERAGE
40%
Page Load Speed
REDUCED TO
07.s
AVERAGE
2.5s
Time on Site
CURRENT
4:30
PREVIOUS
3:00
1. Making cross-selling easier without losing trust
As LPG continued to grow, it became clear they needed a smarter way to promote services across the group. But each brand held its own credibility so relying solely on the group name wasn’t an option. The solution was to use marketing and SEO to guide users to the most relevant brand first, then introduce them to other services where it makes sense so the Group benefits from cross-selling between products.
A complex, multi-brand project delivered with clarity and confidence.
This has been a major undertaking, involving multiple brands, teams and priorities and Squibble have handled it with clarity, professionalism and a huge amount of patience!
They’ve brought in sensible, scalable processes that made a complex project feel straightforward, even with a lot of moving parts. From managing individual brand workshops to aligning stakeholders and delivering a consistent design system, they’ve made it easier for us to move the project along.
Nicola Marston – Marketing Director
2. Giving each brand control over its site
We ran individual strategy workshops with each product brand to understand their sales and marketing goals. Then, we brought everyone together in a joint session to define the homepage’s role; especially important with so many different user journeys. For the group homepage, sector-based navigation became the focus.
3. Rolling out in phases for easier management
To support long-term growth, we built a central design system to manage all sites efficiently. We rolled it out one brand at a time, with each product having its own tailored set of templates; launching Version 1 with links to the existing sites, and gradually migrating each one into the new structure.
4. Creating on-brand copy at scale
Copy was a major challenge across so many pages and brands. We used a custom ChatGPT framework to generate content in each brand’s tone of voice. In the early workshops, we mapped out key value pillars and page purposes — making sure each page spoke to its specific audience, with the homepage serving a different goal from individual product service pages.
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