Redesigning MADD's Online Experience

The team at MADD came to us looking for a fresh approach to stand out from the dull corporate designs common in their industry. Inspired by the spirit of mountaineering, we created a unique website designed to take users on an exciting and engaging journey.

Our conversion rate for completed forms has been really successful.

“We couldn’t be happier with the results!

In a sector where websites often look dull and uninspired, stuck in predictable shades of blue and grey, we struggled to stand out and capture our audience’s attention.

The new landing page has completely transformed our online presence.

The bold design, engaging visuals, and seamless user experience not only reflect our brand’s unique personality but have also delivered real results.

Since launching, we’ve achieved an impressive 17.1% conversion rate on form completions. It’s been a game-changer for us!”

Alex Broadbent – RESET Health Group

1. Creating an Engaging Journey

Dataspire, an IT infrastructure company for schools, wanted to create a standout campaign. They asked us to design a separate landing page, away from their main website, that would take users on a journey. They gave us complete creative freedom, allowing us to design something unique and engaging.

2. Empowering Education

With £3,000,000 of funding being shared with schools and academies across the country, Dataspire needed a campaign that would highlight their commitment to building digitally enabled learning communities while standing out in a competitive market. By focusing on strong brand foundations and a clear vision, we were able to create a landing page that not only showcased their innovative approach but also resonated with their audience, setting them apart as leaders in their field.

3. Mapping the Journey to IT Freedom

To highlight MADD’s service as a transformative journey, we designed an expedition-themed visual concept. Custom graphics were created to clearly showcase the path to IT freedom, bringing the story to life and sparking users’ imaginations.

Feeling like your messaging is holding you back?

If you’ve just read this and thought:
“Our site doesn’t say that” we can fix it.

Book a free 60-minute Strategy Call – we’ll pinpoint where your site’s losing momentum and how to fix it. Book a Strategy Call →

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The breakdown gave us so much clarity moving forward, and the format was incredibly usable.
Nikki Ayton, Business Development Manager
West Midlands Health Tech Cluster