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Making the website simpler to use

Through our strategy workshops, we guided EUS in deciding whether to consolidate their four websites into one. This posed a challenge, as they needed to cater to multiple target audiences while ensuring the user experience remained seamless. It was especially important not to disrupt the experience for regular users who frequently check tradesmen’s credentials on the site.

Really easy to collaborate with and formed an extension of our team

This website project has a lot of importance for us as a business to get right. The Squibble team understand the magnitude of the project from the get go. They went to great lengths to ensure we went over every bit of detail throughout the discovery strategy sessions and workshops. From the design phase through to build, the Squibble team were really easy to collaborate with and formed an extension of our team. We would highly recommend them to anyone

Chris Arnold – Energy & Utility Skills

1. Uniting 6 departments

With four websites to consolidate into one, it was crucial to consider the input of each service area. We facilitated a strategy day for 20 stakeholders, where we defined the purpose of each page by grouping themes and focusing on the key messages needed for each service area. This ensured that all perspectives were represented in the final website.

2. Improved navigation and user journey

The website has extensive functionality, so we mapped out the requirements for each page to ensure nothing was overlooked before moving into design and development. This process allowed us to iterate ideas quickly and efficiently, ensuring that all essential features were included and aligned with the project goals.

3. Easy to manage design system

With multiple teams using the website and a large number of pages, it was essential to implement a design system that was easy to manage in WordPress. We created pre-built, drag-and-drop templates, allowing new pages to be quickly and effortlessly designed, ensuring consistency and efficiency across the site.

4. The Solution

The solution consolidated four websites into one streamlined platform, creating a unified, user-friendly experience. This simplified navigation, strengthened brand consistency, and ensured all service areas were clearly represented, making site management more efficient while catering to multiple audiences.

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The breakdown gave us so much clarity moving forward, and the format was incredibly usable.

Nikki Ayton, Business Development Manager

West Midlands Health Tech Cluster