Conversion rate increased from 30% to 70%.
Reset came to us feeling frustrated. Their dev agency could build — but not guide. They wanted a strategic partner, not just another supplier.
We helped them clarify their goals, restructure their messaging, and design a site that truly converted. To support their clinic launch, we also built a countdown landing page to build buzz and drive early interest.
The result? A 70% conversion rate — and a team that finally felt supported.
- Web Design
- Healthcare
- Marketing Manager
- 3 Month Turnaround
The Results
Consultation Conversion Rate
CURRENT
70%
PREVIOUS
30%
Page Load Speed
CURRENT
0.8s
PREVIOUS
4s
Time on Page
CURRENT
18%
PREVIOUS
60%
1. Defining the website strategy
Reset needed a site that could clearly communicate three different service areas — without overwhelming users.
The challenge? Each audience had different needs, and the old structure didn’t support them.
We began by understanding what each user type needed from the site, then streamlined the structure to make navigation intuitive and purpose-driven.
Our consultation conversion rate has increased from 30% to 70%
Working with Squibble has been great for our business. Since our website went live, we’ve seen consistent organic traffic growth of 20% month on month, and our consultation conversion rate has increased from 30% to 70%. We have found that potential clients who attend consultations already know so much about our business that the call has gone from having to explain and sell our service straight to discussing start dates and answering final questions. We are so glad we invested in professional web design and didn’t settle for a DIY approach or less specialised services. The expertise and attention to detail that Squibble provided have truly made a difference, and we couldn’t be happier with the results.
Alex Broadbent – RESET Health Group
2. Understanding the purpose behind every page
In our Strategy Workshop, we worked with the Reset team to get crystal clear on what each page needed to do — and who it needed to speak to. That meant rethinking the site structure and planning content around three distinct user types, ensuring every page served a clear purpose and spoke directly to the people it was designed for.
3. High-converting bookings
By combining a streamlined booking system with clear, informative content, we made it easy for users to take action. As a result, consultations were focused on final sign-off — not explaining the basics — because visitors arrived already confident and well-informed.
Want your website to drive results — for both your business and your patients?
We’ll help you get there.
4. The solution
A thoughtfully designed, high-converting homepage — shaped through close collaboration, a deep understanding of Reset’s audience, and a strategy rooted in real user needs. The result? A homepage that not only attracts the right visitors, but confidently guides them toward action with a seamless, intuitive experience.
Feeling like your messaging is holding you back?
If you’ve just read this and thought: “Our site doesn’t say that” or “No wonder it’s not converting” – you’re not alone.
Book a free 60-minute Strategy Call – we’ll pinpoint where your site’s losing momentum and how to fix it.
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A practical, no-fluff session to sharpen your message and move faster.
Not quite ready for a full strategy call?
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