Messaging Drives 25% Growth in Partnerships.
The right words unlock serious results. When United by 2022, the official legacy charity of the Birmingham 2022 Commonwealth Games, approached us, their challenge wasn’t just visual – it was strategic. They needed to shift perception, sharpen their message and create a website that would inspire action.
By aligning their brand with a clear, confident tone of voice and user-focused design, we helped them reduce bounce rate, double time on page and grow commercial partnerships by 25%.
If you’re working through a similar challenge and don’t know where to start, our Strategy & Clarity Workshop is designed to give you a clear, confident direction in just one day.
- Strategy & Web Design
- Charity
- Marketing & Brand Manager
- 2 Month Turnaround
The Results
Bounce Rate
Page Load Speed
Time on Page
1. Defining the website strategy
We kicked things off with a collaborative strategy session – bringing the whole team into one space to identify goals, audiences, and pain points. That one session provided the clarity needed to map content and structure around real user journeys, not internal assumptions.
It’s something we offer every client we work with. If you’re stuck in the early stages of a project, unsure how to brief a team or win internal buy-in, our workshop process gives you a ready-to-use roadmap in just one day.
Commercial partnership enquiries grew by 25%
The team at Squibble have delivered over and above our expectations for this project.
They went into an impressive level of detail during the initial workshops, ensuring everyone was super clear on the shared vision for the website and the overarching business goals.
Shifting from a Government funded chairty to requiring private sector income meant this project was of vital importance to us.
We now have a website and marketing collateral that does an amazing job of showcasing the business, already resulting in a 25% uplift in partnership enquiries.
Jess McCallister – United By 2022
2. Bringing the Games' legacy to life
Our goal was to build a website that lived beyond the Games, reflecting the energy and spirit of the Commonwealth legacy. We used bold visuals, local photography and clear messaging to tell the charity’s story in a way that felt accessible and forward-thinking.
By grounding the design in brand guidelines and focusing on clarity, we helped them retain consistency across every touchpoint – while making space for future growth and flexibility.
3. Clearer messaging, stronger results
We knew the site needed to support commercial goals as well as community ones. With clearer messaging, sharper value propositions and stronger user journeys, United by 2022 saw a 25% increase in successful partnership conversations – a result directly linked to the improved clarity of their digital presence.
If you’re looking to turn your website into a growth tool that supports both commercial and community objectives, we can help you get there.
4. The solution
We transformed the site with a fresh layout, bold new look and refined content to create a platform that genuinely reflected the organisation’s ambitions.
Most importantly, we aligned the visuals and voice – so the brand felt confident and consistent from the first click to the final scroll.
Feeling like your messaging is holding you back?
If you’ve just read this and thought: “Our site doesn’t say that” or “No wonder it’s not converting” – you’re not alone.
Book a free 60-minute Strategy Call – we’ll pinpoint where your site’s losing momentum and how to fix it.
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A practical, no-fluff session to sharpen your message and move faster.
Not quite ready for a full strategy call?
If you’re still working on internal buy-in, the No-Brainer Business Case can help you build a solid argument.
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