Britain is a nation of online shoppers and that’s why it is important to have an effective website design that not only engages your customers but drives sales. There is simply no escaping it. From online grocery shopping to clothes shopping and Christmas shopping through to others using online shopping as a price comparison tool, the internet is a vital tool for shoppers. That is why the need for an online presence is increasing. Whether it’s a large e-commerce website design, a site redesign or a completely new website, you need a web design company that understands the market.
It doesn’t matter whether you are a small local business looking for a relaxed, informal custom web design agency in Lichfield or Birmingham, or a large company looking for an e-commerce store or corporate website design, the rules remain the same. That’s where Squibble is different. As a web design company we understand the importance of keyword optimisation, how colours can affect your branding and how to create a custom website design that converts potential customers into loyal customers simply by adopting the following techniques.
One thing to keep in mind is Google has rolled out mobile first indexing across all websites. This is something every web design company that offers web design services needs to take into consideration when creating your new website design.
This means when Google crawls your website (which is a regular occurrence) they will take the mobile version of your site into consideration ahead of your desktop version before deciding whether or where within its rankings you will appear. This is because mobile users are now in equal amount to desktop users, so it’s important to not only care what your desktop site is like but also the responsiveness of your mobile web design.
As a website design company, it is vital to understand the importance of SEO (search engine optimisation) because it’s not only crucial your site looks good, but that it also complies with Google’s SEO guidelines. If your site doesn’t comply, you will struggle to rank well, leaving your sleek website design sitting on a redundant results page, as it won’t be seen.
The key is to create an effective SEO website design that incorporates the appropriate tools and structure so when the site is launched you’re hitting the ground running in terms of optimisation.
The most important factor, to begin with, is a thorough analysis of your business, discovering your brand, goals and requirements. This allows us to analyse your competitors, the landscape of your industry and discover opportunities for optimisation.
When designing your website it is important that the user experience (UX) is at the forefront of any web design and development project. The UX is the process of creating a satisfying customer experience, both visually and engaging incorporating great levels of accessibility and usability. For example, if a consumer clicks on to your site and they struggle to find a contact form, the likeliness is that they will leave the site as the fast-paced society we live in demands the ease and speed of use.
Each project we work on is unique, but below we’ve detailed the basic process we go through so you know what to expect when working with us.
It starts by getting to know your brand, your customers and your business challenges. We analyze your competitive landscape and explore your opportunities.
Then, we develop informed solutions to help you spread your message to your customers in a way that will have the greatest impact.
And as we learn from the data your customers share with us daily, we continue to roll our sleeves up to refine your efforts and improve your ROI.
We run an international business, so quality communications are highly important. We asked Squibble to create an update of our internal Team Resource Website. Kim and her team took the brief and delivered a tool that far exceeded our expectations. Always listening, often challenging assumptions, both quick and responsive; it was a pleasure to work with them.
CHRIS ILES – Aspire Now
Get in touch. We’d love to chat about how we can take your business to the next level. Call our office now on 0121 448 4776 or complete the form and we’ll be in touch to discuss your project.