Can you imagine a business world, which thrived without the existence of modern-day complexities?
In that world, face-to-face engagement and word of mouth communications would have been crucial to marketing activity. Merchants would have successfully differentiated themselves by way of personality and every good sold would not of hid behind false claims of excellence, being as they were in plain sight. It would have been a very real experience, especially when most selling techniques would have been based on sheer trial and error. Now, this is not to say that these principles and techniques do not exist today but there has been an increase in companies relying on the brand to sell itself, giving rise to a whole charade of automated processes’ and losing that human touch. In addition to this, the economic life cycle has helped to churn out highly consolidated markets, which have been fighting to satisfy the demands of consumerism. In this matrix of fierce competition, businesses have had to balance pragmatic approaches with the need to get customers on board. With this, the extent to which the marketing message has been deluded has helped to create a generation of sophisticated consumers who are less susceptible to marketing bravado. Equally, the development of technology, marketing fads and technique only add to this complexity.
Marketing has been in danger of becoming too “robotic”, losing the trust of many, who seek a fair deal. However competitive it gets, sensible marketers are now realising that this is becoming unfashionable, where relying on falsehood or too many automated processes can actually lead people away.
Then there’s the emergence of social marketing.
Traditional marketing techniques, which have relied on personal engagement such as event marketing, may seem even more valuable within the coming years Clicking Here.
Social marketing has taken the business world by storm, not only for its cost effectiveness when delivering brand awareness strategies but also for its additional relationship building qualities. More and more businesses are attempting to show a more human-orientated approach to marketing, in hope that consumers will eventually start to build trust back into the products and services they rely on. The future’s past was and will be social marketing for many years to come.
To find out more on how businesses are using social media, see our survey results for ‘Does Britain Embrace it’s Entrepreneurial Spirit?’ or get in contact to find out more.