Multilingual e-commerce made simple.
Petit Jovial are a family skincare company based in Paris. Their mission is to provide natural skincare with minimal impact on the environment for babies and adults alike.
The range started as a passion project by the company’s owner, Tania, after experiencing much frustration when trying to find natural, gentle skincare for her newborn son, Luca.
“When my son was born, I scrutinised every label to check the ingredients, a habit since I am a chemist. I was dismayed by what I saw. Some products had suspect ingredients, that I wouldn’t want to put on my own skin, let alone my baby. None of them were good enough for my son’s precious skin”.
The Petit Jovial brand is centred around softness and minimalism – no unnecessary ingredients in their products. Simple, natural skincare. At the time of Tania reaching out to Squibble, though, their e-commerce solution was anything but simple.
Their existing site was actually a combination of two websites under one domain – one for blog posts and information and one for e-commerce sales. To make things harder to manage, the site was then divided up again in order to have pages in French and English.
The combination of these factors made life difficult; both for Tania from an admin perspective and for the user from a UX perspective.
What Petit Jovial needed was a consolidated web presence, which delivered it’s content to all audiences in a simple, efficient manner. In steps Squibble!
HOW WE DID IT
Brand-new but on-brand.
Like all good brands should, Petit Jovial had put a good amount of focus on establishing their branding in the early stages of the business’s development. Thanks to this, Tania was able to provide us with comprehensive brand guidelines, which gave us great direction in both visual styling and tone of voice.
We utilised the brand’s font choices and colour palette to a greater extent than in their previous site, making sure everything from the website buttons to the product packaging felt like part of one brand-family.
No more (UX) nasties.
Just like what Tania had set out to do with her products, we cut out any unnecessary steps in the user experience to make sure they had the easiest route to view the product range, read up on the facts, and make an informed purchase.
The product range takes pride of place on the homepage with easy links to view the product in depth. We also consolidated the previous site’s ‘mission’ and ‘about us’ page to reduce the cognitive load on the user and keep the site navigation clean and simple.