BIRMINGHAM TECH
Establishing the brand position
& creating a new logo design
CLIENT
Birmingham Tech
TIMEFRAME
3 Months
WEBSITE
www.birmingham.tech
In July 2019, we were presented with an idea for a series of technology events due to take place across the City of Birmingham.
SERVICES USED
Brand positioning
Promotional material
Motion graphics
Digital advertisements
Social media management
PROJECT
OVERVIEW
We developed the brand positioning to ensure the message was clear and consistent across both print and digital formats. Both marketing and design support was provided to the 68 companies involved and we also created printed and digital advertisements to spread awareness of the event.
We also developed and created a motion graphic video that was played across events.
LOGO
RE-DESIGN
With such huge involvement in the Birmingham Tech Week event, for 2019, we were naturally well placed to carry out their logo re-design. We created 4 initial concepts and presented them to the board.
BTW has a really strong brand with its core focus on building awareness for the Birmingham technology scene, globally. Their new logo needed to retain this vision.
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