Brand Identity & Web
From face to face delivery
to a digital platform
GovernorSpace, improving governance quality
David, from Entrust, approached us with a project to “aid governing bodies in the process of achieving a step change in the quality of governance.”
First things first, we set about creating a modern, bold brand identity, which would work alongside the established Entrust brand and also have room to adapt for future platforms.
“The logo developed around the use of Entrust’s brand font, Effra. From there we created a logo which indicates the progress and building of knowledge, GovernorSpace would support.”
It’s important to build a strong understanding of who we’re designing for and what their motivations are. In collaboration with the client, we built user personas which helped guide our thought process and design decisions. Through wireframes and prototyping, we helped ensure the website’s structure and flow would guide users to the relevant information and also support the client’s KPIs.
“We’re so pleased with the design and development work Squibble have achieved. We were working to a tight deadline and the whole process ran smoothly. The platform we have now has been great success and will allow us to expand into new markets in the future.”