A customer centric approach to business can often provide a competitive advantage, especially when your competitors do not offer the same kind of brand experience.  The term ‘the customer is always right’ often springs to mind when thinking about adopting customer-centric approaches.  You can almost...

The Pleasures of Holistic Branding So just what are the pleasures of holistic branding?  Well from a customers’ perspective, holistic branding equates to brands, which are easily recognisable, consistent in their brand activities and brands which make no confusion about just what it is they stand for.  Holistic...

Website design has come leaps and bounds since it was first made commercially available, way back in the 1990’s.  Today the webpage holds a lot of weight, as the one single place where information is transformed into an easily accessible matrix of links.  In a...

What is Digital Marketing? Digital marketing can mean a lot of different things to a lot of different people, depending on how it used and what it is used for.  Marketing agencies, which specialise in offering digital marketing services often use terminology, which may seem alien...

Branding yourself means dealing with the innermost workings of consumer cognitive and emotive behaviour and is an integral part of business development.  Brands create associations, which in turn create loyal followings whose members find substantial meaning in the brands, which create them.  Branding is everywhere. ...

I am very proud and honoured to have been named 'Business person of the Year 2013' from the Tamworth Herald. It's fantastic to receive such an accolade and have all my hard work recognised. Of course it wouldn't be possible without the support of my...

Our MD, Kimberley Leary, was today named Executive Committee Board Member for Future Faces. Her appointment will help to drive support for it’s young members and provide individuals with the skills required to develop their career. Future Faces gives our young work force the training and...

  So finally, ladies and gentlemen, the long awaited survey results are here.  We asked whether Britain was embracing its entrepreneurial spirit and results came back with a conclusive ‘yes’.  This was mainly attributed to an emergence of new opportunities and the ability to spread brand...

At the beginning of the year we were celebrating with a glass of champagne (or two) as Squibble Ltd received double honours. We were named Events/Promotions Business of the Year and received Highly Commended Business of the Year in the start up category. On the...