Creative Insights

Web design, branding and digital marketing top tips


How to turn Contacts in Customers

You’ve successfully gained a huge number of twitter followers, your mailing list is bulging at the seams, but this doesn’t seem to be translating into sales. What’s going wrong? You may be spending too much time focusing on growing your contacts and not enough time on what you send to them. Or adding people to your list that will never be interested in your products Target the right people By targeting people that are in the right sectors, demographics or location for your services or products you are more likely to …

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How has website design changed?

These days we expect every website we visit to be elegant, easy to use and informative. We are used to clever graphics and beautiful images and can be harsh when it But when the web began websites looked a little different. In this post I will look into how websites has changed and improved over the years and what we expect from sites these days. The birth of the web The internet began in the 1950’s and the first electronic message was sent in the 1960’s. By the 80’s the ‘Internet …

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How to design a great E-Commerce site

Your E-commerce website is your virtual shop, it must greet people with a warm welcome, show them exactly what is on offer and be easy to navigate. It needs to convert online visitors into paying customers, especially if you are selling solely online. Here are our tips for designing a brilliant e-commerce site: Navigation It’s important that a visitor to you site can find what they are looking for, whether that be your products, contact information or information on your company. Navigation bar: A navigation bar gives visitors all page …

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Is Printed media a waste of money?

We recently launched our new magazine, ENGAGE… for success. We decided to publish an online and printed version. But does anyone really take any notice printed media these days? Did we do the right thing printing our magazine? We were curious, so we looked into how successful printed media is in today’s internet-focused, social media filled world. A little bit of history Over the past 10 years many newspapers have moved online, some have stopped printing daily whilst others have given up with printing altogether. The launch of online only magazines and …

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Contact forms vs Contact details

Do you need your contact details on your website? Or is it simpler to have a contact form? Many websites (especially stores) have removed their contact details in favour of a contact form. Customers are asked to enter their message and trust in blind faith that somebody will respond after it has disappeared into the websphere, but where has it gone? how long will they take to respond? does the mailbox really exist? You may have asked these questions yourself when using other websites…. By not including your contact details you are …

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Is Email Marketing still important?

Emails are being overtaken by social media, right? Wrong. Most businesses still connect through emails. Social media is great for marketing and targeting new customers, especially when trying to reach a new younger demographic. But email communication is still vital for businesses and can be a great way to capture the attention of potential new business clients. Are you sure? Emails are still the main source of communication between colleagues and businesses, so setting up an email campaign should grab their attention and show them you’re serious. Programs like Mailchimp …

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It’s been 4 years!

4 years ago on May 14th 2010, our website went live! Our website has changed quite a bit since the first edition we launched and I can tell you it’s been a busy 4 years! I’m sure your’s has too?! Website designs have changed, styles have come in and out of fashion and techniques have improved since we began. In the past 4 years  more and more people have moved onto the web and as a result we have been creating more and more websites. We make sure every design is sleek, simple to use …

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Time for a spring clean: Website maintenance

As with a house, websites need a bit of maintenance now and then to stop them looking shabby and unkempt. Now more and more businesses have an online presence, the competition between sites is tough and if your website is not kept up to date and looking smart, many searchers will be put off. Here are a few basic ways to maintain you website and keep it up to date: Regular new content: By updating your website regularly, posting new blog posts weekly or monthly for example, you create something …

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The importance of local marketing.

These days many more business owners realise the importance of focusing on what their local area has to offer, whether that be through locally sourced products, people or service providers. The use of hyperlocal marketing campaigns is growing with large corporations sometimes branching out or even disguising themselves as smaller, home-grown companies to appeal to the growing local-focused consumers. Starbucks is a great example of this. They opened a new coffee shop in Seattle in 2011 but instead of putting up the well known Starbucks signs, they rebranded the store …

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The importance of strong foundations

Without strong foundations, a house can crack and collapse. Similarly, a website can begin to break apart without the right foundations. Here are the key foundations for a strong website: Domain name: Not necessarily your company name. When deciding upon your domain name, think about what people will type into Google to find your company or similar companies. Will they search specifically for you, or will most people type in the area or sector in which you work? One great example of this is B&Q, whose domain name is www.diy.com …

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