Creative Insights

Web design, branding and digital marketing top tips


Brand vs. Identity vs. Logo – What’s the difference?

A brand or you could say branding, mainly refers to the perceived image and subsequent emotional response to a company, its products and services. Additionally, it also represents the individual conversations that customers have with each other about the company. This is called word of mouth (WOM). The Branding Journal …

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Essential Elements of an Effective Call-to-Action

Developing effective call to action campaigns is difficult, to get you on the right track we have gathered a few tips that is essential when aiming to developing an effective call-to-action campaign. Use Actionable Language Using verbs like `discover, unearth, find` instead of ones like `be smarter`. You should be empowering your …

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Psychology of Colour in Logo Design

We are all familiar with the power of colours: Colours convey messages, evoke emotions and add brilliance to everyday things. As a result, colour plays a big part in logos. A logo wants to grab your attention away from other logos, and say “look at me!”. This is communicated through …

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How to use a website to strengthen a brand

Some might argue that branding can be described as `the most valuable fixed asset of a corporation`, and this can be seen as true in the light of the highly competitive market today. Take Apple for example, their branding is so effective by how they have built their fortunes on …

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Designing a Brand Identity

One of the most interesting and challenging projects we, as graphic designers, work on is designing a logo and brand identity. It is exciting but challenging.The client has a clear (ahem sometimes) vision and image of how they want their brand to be represented. Our job is to transform those …

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Digital Marketing Trends You Need To Know

There are many different digital marketing trends out there, and it is easy to get them mixed up and a bit confused about which one best meets your needs. Fear not, we have gathered a few of the most important Digital Marketing trends in 2015. Use it as a checklist …

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Top apps for events

  App reviews: Events Make events easy with these top apps Whether you are attending, running or giving a speech at an event, these apps are all worth adding to your phone or computer right now! They help make the process of creating, attending or talking at an event a …

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Social media: should I post now?

When should you post? Early risers and late night searchers- what to post to get the attention of your audience Social media is a wonderful tool, it allows you to market to a huge number of people for free, but it can be difficult to work out exactly when you …

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How to make pop-up boxes less irritating.

No one likes to click and a site and immediately be bombarded with pop-up boxes demanding their attention. But so many sites use these pop-ups to advertise their newsletters, offers and much more (even we do!) so they must work. In this article we are going to look into how to …

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Squibble

Natwest Small Business Awards 2014

I know I was not alone this morning when I skipped into the office clutching our finalist certificate for the highly acclaimed Venus Awards. I am thrilled to announce that last night (7th October) we were named as one of three finalists for the Natwest Small Business Award. The ceremony was held at the …

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