Web design, branding and digital marketing top tips

You’ve successfully gained a huge number of twitter followers, your mailing list is bulging at the seams, but this doesn’t seem to be translating into sales. What’s going wrong? You may be spending too much time focusing on growing your contacts and not enough time on what you send to them. Or adding people to your list that will never be interested in your products Target the right people By targeting people that are in the right sectors, demographics or location for your services or products you are more likely to …

Continue readingHow to turn Contacts in Customers

Emails are being overtaken by social media, right? Wrong. Most businesses still connect through emails. Social media is great for marketing and targeting new customers, especially when trying to reach a new younger demographic. But email communication is still vital for businesses and can be a great way to capture the attention of potential new business clients. Are you sure? Emails are still the main source of communication between colleagues and businesses, so setting up an email campaign should grab their attention and show them you’re serious. Programs like Mailchimp …

Continue readingIs Email Marketing still important?

These days many more business owners realise the importance of focusing on what their local area has to offer, whether that be through locally sourced products, people or service providers. The use of hyperlocal marketing campaigns is growing with large corporations sometimes branching out or even disguising themselves as smaller, home-grown companies to appeal to the growing local-focused consumers. Starbucks is a great example of this. They opened a new coffee shop in Seattle in 2011 but instead of putting up the well known Starbucks signs, they rebranded the store …

Continue readingThe importance of local marketing.