Creative Insights

Web design, branding and digital marketing top tips


We’ve moved!

We’ve moved! After a week of squeezing desks through doorways, struggling to carry chairs down stairs and finally deciding where everything should go we have successfully moved into our new office! The journey may not have been that long (the old office is just upstairs), but it was well worth it. Our new office is bigger, brighter and definitely better! With the help of the team at Two Valleys Property Maintenance the office has been painted, decorated and looks as snazzy and sophisticated as the wonderful people working here (if …

Continue readingWe’ve moved!

We wait with baited breath…

There’s been a lot of excitement in the office today as our MD, Kimberley Leary, has been shortlisted for the ‘Future Face of Business’ award, so lots of big cheers and claps all round! These coveted awards recognise the West Midlands’ most inspiring people and organisations that play a vital role in business today recommended you read. Being recognised by the Greater Birmingham Chambers of Commerce will form the icing on the cake for Kimberley by acknowledging her contribution to not only the local economy but also the businesses she …

Continue readingWe wait with baited breath…

How to Create an Engaging Brand Experience

Developing an effective marketing campaign is much about setting a clear focus on goals as it is with creative execution. It all starts with understanding what you aim to get out of the campaign and using this as a motivational factor behind the showcase.  Without a clear understanding of your objectives, it not only reduces the impact of the effectiveness of your campaign but also affects the ability to measure your performance. You also need to have an in-depth understanding of your target market, for they are the key recipients …

Continue readingHow to Create an Engaging Brand Experience

Why Your Website Should Go Mobile

Mobile websites have become an increasingly popular marketing tool for businesses, which decide that expanding accessibility to their products and services is crucial to their success.  The need for this may have derived from various places but what is certain is that a mobile website has the potential to increase conversion rates.  This may be attributed to the dramatic change in consumer search behavior, to an online format, and the phenomenal advancements we have seen with technology over the last decade.  Mobile devices are getting smaller, powerful and intuitive as …

Continue readingWhy Your Website Should Go Mobile

How to Increase Employee Motivation

Employee motivation is an important aspect of business development and without it, businesses would lack the drive needed for substantial productivity. 1.  Collaborate Goals Working with employees to help set and develop work-based goals is an invaluable motive.  Individual goals differ and each person has their own interpretation of what it is to reach self-actualisation.  This is not just restricted to our personal hobbies, interests and goals but it also includes our work-based lifestyle.  Many of us are driven by some kind of incentive each day and in a work …

Continue readingHow to Increase Employee Motivation

How to Think Like a Successful Brand

You know who they are.  They are the brands which dominant the market place, guarding their territory from new entrants with high levels of brand equity.   Everyone knows who they are and it was once said that the Mc Donald’s logo in particular was more recognisable than the Holy Cross in some Countries .   Having a strong sense of brand identity, these brands have become synonymous with the word icon, pushing the boundaries of  creativity and delivering a message to consumers World Wide.  They communicate their values effectively and connect with …

Continue readingHow to Think Like a Successful Brand

What is Good User Interface Design?

So just what is user interface design and why is it a golden path to website success? User interface design may be seen as a customer focused approach which lends itself to ensuring that all that is done on a website is done with the customer in mind.  This may include helping website visitors to navigate through products and services without confusion or even ensuring that information is set out in a clear and concise way, reducing any unnecessary clutter which could potentially distract them from the end goal. The …

Continue readingWhat is Good User Interface Design?

Why Social Marketing is the New Marketing

Can you imagine a business world, which thrived without the existence of modern-day complexities? In that world, face-to-face engagement and word of mouth communications would have been crucial to marketing activity.  Merchants would have successfully differentiated themselves by way of personality and every good sold would not of hid behind false claims of excellence, being as they were in plain sight.  It would have been a very real experience, especially when most selling techniques would have been based on sheer trial and error.  Now, this is not to say that …

Continue readingWhy Social Marketing is the New Marketing

The Customer Centric Approach to Business

A customer centric approach to business can often provide a competitive advantage, especially when your competitors do not offer the same kind of brand experience.  The term ‘the customer is always right’ often springs to mind when thinking about adopting customer-centric approaches.  You can almost visualise the notion of ‘the customer is always right’ as being split into 2 types of theories.  One theory is that customers ought to be more empathetic with the difficulties businesses often face with operational synergies, after all, they too are employees and by now …

Continue readingThe Customer Centric Approach to Business

The Pleasures of Holistic Branding

The Pleasures of Holistic Branding So just what are the pleasures of holistic branding?  Well from a customers’ perspective, holistic branding equates to brands, which are easily recognisable, consistent in their brand activities and brands which make no confusion about just what it is they stand for.  Holistic branding from a business perspective maintains the ‘espirit de corps’ of the organisation, making sure that an internal culture breathes the company vision on a daily basis.  However, this is not just exclusive to abstract brand characteristics but also the measurable aspects, which support the …

Continue readingThe Pleasures of Holistic Branding