Creative Insights

Web design, branding and digital marketing top tips


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How To Convert Users Into Customers Online

There’s a reason that the adjective “animated” is most often used in a positive sense: it suggests excitement and inspiration, energy and motion. To be animated is to attract attention, to have something extra or beyond the ordinary. It’s to stand out. Needless to say, businesses should be aiming to have all those qualities. You don’t need us to say that, in the online space, websites proliferate – and many fail to make their mark.

web speed

Site Speed Is Everything

There are so many design agencies out there that it can be difficult to know where to start. From smaller to larger, all-service to web specialists, design agencies come in many shapes and sizes. Given how important a website is to a business, choosing the right one is critical. But how should organisations choose?

strenghts-weaknesses

The importance of knowing your Strengths and Weaknesses

SWOT Grow your business and dodge threats by writing a SWOT. What it is A SWOT Analysis helps you to discover your business’ strengths, weaknesses, opportunities and threats. Strengths and weaknesses can be found internally, whereas opportunities and threats are external to your company. How its helpful Assessing your business’ …

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Animation

Why Animation Isn’t Mickey-mouse Design

There’s a reason that the adjective “animated” is most often used in a positive sense: it suggests excitement and inspiration, energy and motion. To be animated is to attract attention, to have something extra or beyond the ordinary. It’s to stand out. Needless to say, businesses should be aiming to have all those qualities. You don’t need us to say that, in the online space, websites proliferate – and many fail to make their mark.

Crafting Creative Content Marketing copy-8

Crafting Creative Content Marketing

“Content marketing” is one of those industry phrases that can sound a bit meaningless at first glance: doesn’t all marketing use content in some way to make a point? Of course, that’s true: we’re surrounded by content all the time, from billboard posters to online ads, that are seeking to market some product or service. But content marketing as a is a little different – and a little more specific.

Squibble

Why The Culture Of An Agency Matters

“Culture” can seem a very abstract concept. The dictionary definition of the word – “the ideas, customs and social behaviour of a particular people” – might not seem to help: ideas, customs and behaviours can also sound like pretty vague terms.

4 Signs That You Need to Update Your Logo Design_1

4 Signs That You Need to Update Your Logo Design

There are so many design agencies out there that it can be difficult to know where to start. From smaller to larger, all-service to web specialists, design agencies come in many shapes and sizes. Given how important a website is to a business, choosing the right one is critical. But how should organisations choose?

How to Choose the Best Ecommerce Platform For Your Business 2_1

How to Choose the Best Ecommerce Platform For Your Business

Once an optional extra, ecommerce is for many businesses now the default. As online shopping and purchasing becomes ever more widespread – and increasingly trusted by customers – companies are increasingly expected to offer direct access to the products and services via online payment gateways.

Overwhelmed By All The Design Agencies?

There are so many design agencies out there that it can be difficult to know where to start. From smaller to larger, all-service to web specialists, design agencies come in many shapes and sizes. Given how important a website is to a business, choosing the right one is critical. But how should organisations choose?

'Escape Brum' logo development

How to Write a High Quality Logo Brief

We all know that logos matter: at their best, they are an instantly recognisable motif – a short-hand for your company, its products and values. They’re invaluable calling cards, and often central to a marketing strategy. Something so important, of course, doesn’t happen by accident. Distilling an organisation’s brand into …

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