Creative Insights

Web design, branding and digital marketing top tips


How Much Should A Website Design Cost?

It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth, though, is that websites are not so much expenses as they are investments – and how much a …

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Why Graphic Design Is Important for Any Business

Graphic design is the art of appearances. Graphic designers craft how something looks so that it appeals to the target market, is appropriate to the function of an item, and projects the correct values and messages. Businesses need to achieve all of this in every single piece of communication they …

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What is the purpose of rebranding?

What Is The Purpose of Rebranding?

The purpose of rebranding is in one sense easily expressed: it is to give the corporate image of a business – the public face a company uses to communicate with its customers – a facelift.  This might mean a new logo, a new set of colourways, or a fresh approach …

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Graphic Design: What’s It All About?

Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has been designed visually to evoke a mood or a message has had some element of graphic design applied …

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What Are User Metrics?

What Are User Metrics?

User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot – understandably – is, “How can you measure UX?” The answer is through user metrics. It’s critical that businesses …

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Why Is User Experience So Important?

Why Is User Experience So Important?

Business owners and marketing managers alike hear a lot about ‘user experience’ when it comes to websites and other digital assets. It sounds important, and that isn’t hype: ‘UX’, as it’s sometimes known, very much is crucial to making the most of digital communications. But what is user experience, and …

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business growth

The 3 Most Powerful KPIs To Help Your Business Grow

From conversations I’ve had with local business owners recently most have told me that they have had to revaluate their business goals and sales targets. For some COVID-19 has wiped their pipeline out and for others they’ve seen growth in new areas that they hadn’t considered before. Most of this …

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Why Branding Matters

Why Branding Matters

Understanding why branding matters can sometimes seem a lower-order priority. In the busy world of running any kind of organisation, considering its logos or typefaces can feel like a distraction from the nuts and bolts of making it a success. But branding matters because it gives a company an identity …

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What Are The-5 Characteristics of a Logo?

What Are The 5 Characteristics of A Logo?

Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways; but the best logos each share a set of five characteristics that make them work. Understanding these basic …

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Building Trust

3 Ways To Build More Trust In a Digital World

In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We all know and love the old cliche “people buy from people” and that’s all well and good when …

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new years resolutions

3 New Years Resolutions You Should Consider

Don’t groan, I know New Years resolutions are overrated but we’re moving even further into uncharted waters. I think it’s safe to say that 2021 will be another huge year of change for B2B and B2C e-commerce.  2020 saw some huge giants succumb to the pandemic and at the time …

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