Developing an effective marketing campaign is much about setting a clear focus on goals as it is with creative execution. It all starts with understanding what you aim to get out of the campaign and using this as a motivational factor behind the showcase. Without a clear understanding of your …
Employee motivation is an important aspect of business development and without it, businesses would lack the drive needed for substantial productivity. 1. Collaborate Goals Working with employees to help set and develop work-based goals is an invaluable motive. Individual goals differ and each person has their own interpretation of what …
You know who they are. They are the brands which dominant the market place, guarding their territory from new entrants with high levels of brand equity. Everyone knows who they are and it was once said that the Mc Donald’s logo in particular was more recognisable than the Holy Cross …
So just what is user interface design and why is it a golden path to website success? User interface design may be seen as a customer focused approach which lends itself to ensuring that all that is done on a website is done with the customer in mind. This may …
So just what are the pleasures of holistic branding? Well from a customers’ perspective, holistic branding equates to brands, which are easily recognisable, consistent in their brand activities and brands which make no confusion about just what it is they stand for. Holistic branding from a business perspective maintains the ‘espirit de …
Website design has come leaps and bounds since it was first made commercially available, way back in the 1990’s. Today the webpage holds a lot of weight, as the one single place where information is transformed into an easily accessible matrix of links. In a business sense, the web page …
What is Digital Marketing? Digital marketing can mean a lot of different things to a lot of different people, depending on how it used and what it is used for. Marketing agencies, which specialise in offering digital marketing services often use terminology, which may seem alien to the average business …
I am very proud and honoured to have been named ‘Business person of the Year 2013’ from the Tamworth Herald. It’s fantastic to receive such an accolade and have all my hard work recognised. Of course it wouldn’t be possible without the support of my team, networks, family and friends! …
Our MD, Kimberley Leary, was today named Executive Committee Board Member for Future Faces. Her appointment will help to drive support for it’s young members and provide individuals with the skills required to develop their career. Future Faces gives our young work force the training and networking capabilities required to …
So finally, ladies and gentlemen, the long awaited survey results are here. We asked whether Britain was embracing its entrepreneurial spirit and results came back with a conclusive ‘yes’. This was mainly attributed to an emergence of new opportunities and the ability to spread brand awareness through the likes …
At the beginning of the year we were celebrating with a glass of champagne (or two) as Squibble Ltd received double honours. We were named Events/Promotions Business of the Year and received Highly Commended Business of the Year in the start up category. On the evening of the ceremony I …
Three reoccurring words, which enter my mind when applying for new vacancy’s are ‘experience, experience and experience’, AAAAAARGH! Though I value the need for experience and realize that an overhaul of theoretical knowledge alone would not cut the mustard, so to speak, my question has always been how can …