Creative Insights

Web design, branding and digital marketing top tips


Website Design for Business

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Website design has come leaps and bounds since it was first made commercially available, way back in the 1990’s.  Today the webpage holds a lot of weight, as the one single place where information is transformed into an easily accessible matrix of links.  In a business sense, the web page has become the central location to synthesize all things business related.  Whether it’s showcasing the latest product or services, offering engaging content such as blogs or providing mandatory information for key stakeholders, its all a matter of convenience.  People need …

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What is Digital Marketing?

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What is Digital Marketing? Digital marketing can mean a lot of different things to a lot of different people, depending on how it used and what it is used for.  Marketing agencies, which specialise in offering digital marketing services often use terminology, which may seem alien to the average business owner but with a little determination and guidance, even you could one day share your own expertise. Digital marketing, at its core is pretty straightforward, carrying on the same principles of traditional marketing.  The idea of selling ones products or …

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Branding Yourself To Be Competitive

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Branding yourself means dealing with the innermost workings of consumer cognitive and emotive behaviour and is an integral part of business development.  Brands create associations, which in turn create loyal followings whose members find substantial meaning in the brands, which create them.  Branding is everywhere.  Just look around and you’ll be surprised how much space is taken up by brands advertising their products and services to unsuspecting consumers. There is a lot of evidence which suggests branding is something, which comes naturally to us as people.  Whether your in a remote tribe, …

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Stop the Press! Stars of 2013

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I am very proud and honoured to have been named ‘Business person of the Year 2013’ from the Tamworth Herald. It’s fantastic to receive such an accolade and have all my hard work recognised. Of course it wouldn’t be possible without the support of my team, networks, family and friends! Here is the story taken from the Tamworth Herald HERALD STARS OF 2013: Business Person of the Year Kimberley-Jane Leary LAUNCHING your own business in a time of austerity is a gamble for even then most experienced business person. But …

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Support for the Future Faces of Birmingham

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Our MD, Kimberley Leary, was today named Executive Committee Board Member for Future Faces. Her appointment will help to drive support for it’s young members and provide individuals with the skills required to develop their career. Future Faces gives our young work force the training and networking capabilities required to succeed in the city. Kimberley is no stranger to the perils and struggles associated with business. She started her own company in 2010 and has successfully grown her award winning design agency, Squibble Ltd, to a global scale with clients …

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Does Britain Embrace its Entrepreneurial Spirit? (Survey Results)

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  So finally, ladies and gentlemen, the long awaited survey results are here.  We asked whether Britain was embracing its entrepreneurial spirit and results came back with a conclusive ‘yes’.  This was mainly attributed to an emergence of new opportunities and the ability to spread brand awareness through the likes of social media.  The survey was distributed to a sample group of small independent businesses who gracefully shared their insider secrets with us.  The results also determined that in order to help encourage this movement, more work would need to …

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Proud Sponsors of the Networking Awards 2014

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At the beginning of the year we were celebrating with a glass of champagne (or two) as Squibble Ltd received double honours. We were named Events/Promotions Business of the Year and received Highly Commended Business of the Year in the start up category. On the evening of the ceremony I pledged to sponsor our winning category the following year. Time has gone fast and the next Networking Awards 2014 are fast approaching. I am proud to say we are sponsoring the Promotions/Events Business of the year and have been excitedly …

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Embracing the ‘British’ Entrepreneurial Spirit – We Need Your Support

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Start-Up Britain is back, and as part of the launch, Squibble Ltd will be hosting a survey, which aims to briefly explore the motivations behind entrepreneurialism. The survey will feature a set of questions to showcase the opinions of experienced business professionals. Upon entering the survey, each respondent will be automatically entered into an amazing prize draw, worth £240. For those of you who are unaware, Start-Up Britain is a Nationally, organized campaign, set up in 2011 by entrepreneurs for entrepreneurs. The campaign is wholly supported by the UK government …

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A New Intern-Ship has Arrived

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Three reoccurring words, which enter my mind when applying for new vacancy’s are ‘experience, experience and experience’, AAAAAARGH!    Though I value the need for experience and realize that an overhaul of theoretical knowledge alone would not cut the mustard, so to speak, my question has always been how can we (as graduates) gain experience without someone not willing to take a chance with us?  The answer is simple.  Why not apply for an internship? And this is what I decided to do.  I figured out that in order to …

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The power of the WOW image

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Visuals are a good way of keeping a websites visitors attention, by using the right kind of imagery this allows visitors to make a connection with the information you are presenting. Remember imagery is one of the most powerful tools, it is important to select imagery carefully to use to support your message, portray a meaning or signal to the viewer. Not only does imagery support your message but it also entices a visitor a lot more than a site without images. Images are also beneficial to the design and presentation …

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