Culture, branding and being real – why culture always beats strategy

Culture beats strategy

Culture, branding and being real – why culture always beats strategy  Two weeks ago, the Squibble team were lucky enough to listen to a seminar from NAConsulting, hosted by Natwest. The day was based around the notion that “culture beats strategy” – and we have to say, we completely agree. But this got us to thinking – how many companies consider their culture? How many brands have even thought about what ‘culture’ really represents? Here we explain why we think culture truly does matter. And more to the point, how without a set …

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Independent eCommerce versus the world

At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that could really guide others onto the right choices when it comes to their online strategy. Recently, this has touched upon the likes of eBay and Amazon – and the ways in which they compare to using design guys such as our good selves to create an independent ecommerce store. So, just which option presents the most compelling case …

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Branding. What’s the true cost of getting it wrong?

Branding. What's the true cost of getting it wrong

Branding. It’s a word that all too often gets confused with things such as a logo design, colour palettes, brochure design or, well, just plain old pretty pictures. Yet branding, in actuality, is far more than any of these single elements. Sure, it can be said to involve all of them – but at its most fundamental level, branding is what encapsulates a company͛s USP, it is what communicates their values, their identity and what it is that connects a business, with its target market. It͛s incredibly important. And when companies get it wrong, the results can be …

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