A bold look for tax consultants.
The world of accountancy branding has a common aesthetic.
It tends toward the grey and self-serious end of the spectrum. And yet, the teams at these companies are often full of personality. That’s what we found when working with the senior team at Woodshires. So, we put that personality on the page.
The team works with clients across a huge number of sectors, helping them to efficiently manage their tax. This range of expertise had to be captured on the website. Our solution? A custom-built case study section to showcase projects. And they have adaptable CTAs that can be super targeted – an effective tool for turning website visitors into clients.
Unlocking a world of colour
If you’re going to do something completely new, it should feel right. Looking at Woodshires existing branding, we found a bold shade of blue nestled in their logo. It was a perfect foundation for the new website. We worked closely with the team to draw out the colour and find the balance between professional and bold.
Simple organisation tools
After talking to the sales team and carefully plotting the user journey, we created a custom filter for searching Kingsmead’s carpet collections. The previous system was based on ranges, but with 80-plus ranges it gets very tricky for customers to navigate. Filters like colour and material now help customers narrow their choices before ordering a sample. An API connects to the Kingsmead HQ to fulfil the orders.
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Bold city-wide branding. Be Bold Be Birmingham is the campaign Birmingham City Council launched to promote the city hosting the 2022 Commonwealth Games. This was a huge honour for the city, and they needed their own branding to promote the event. Lots of it. They called Squibble.
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