Sample some luxury.
Kingsmead Carpets were an evolving brand stuck with an outdated website that had numerous problems.
As part of a larger rebrand project, they turned to Squibble to help design and build a new website that is fit for their future. The scope of the website was simple; let customers find carpet styles they liked and order samples.
A logo with heritage
We soon realised the best way to make customers feel at home was with custom design and artwork that felt familiar. Creating a new logo with a heritage look made Under the Hammer feel less like a start-up and more like a brand with historic value. The logo was inspired by the popular TV property show Through the Keyhole. It’s classic, understated, and credible – a perfect fit for the brand.
Know your enemies
The problem with being a trailblazer? There’s no-one to benchmark against. But competitor research is a crucial part of our ecommerce web design process, so we looked to eBay and Rightmove to scope out their search functionality, property alerts, and how they speak to customers. A few in-depth discovery sessions later, we uncovered customers’ pain points and started to see how Under the Hammer could offer something a little different. And look amazing, of course.
All roads led back to the question of trust. So we had to avoid functionality that allowed the worst parts of online auctions, like stealth bidding that allows bidders to gazump a sale in the last 10 seconds. We created a simple rule: if you bid in the last eight minutes, the timer extends so customers could trust that the sale price was fair. Problem solved.
View next project
A bold look for tax consultants. The world of accountancy branding has a common aesthetic. It tends toward the grey and self-serious end of the spectrum. And yet, the teams at these companies are often full of personality. That’s what we found when working with the senior team at Woodshires. So, we put that personality on the page.
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