Under the Hammer

Who’d live on a property auction website like this?

Under the Hammer were one of the first companies to bring online property auctions to the masses. 

But getting people to trust a start-up with a house purchase was a tall order. Our brief? Create a website that positioned Under the Hammer as the eBay of property.

Squibble Pencil

Our favourite features...

Trust. Hard-coded.

All roads led back to the question of trust. So we had to avoid functionality that allowed the worst parts of online auctions, like stealth bidding that allows bidders to gazump a sale in the last 10 seconds. We created a simple rule: if you bid in the last eight minutes, the timer extends so customers could trust that the sale price was fair. Problem solved.

Know your enemies

The problem with being a trailblazer? There’s no-one to benchmark against. But competitor research is a crucial part of our ecommerce web design process, so we looked to eBay and Rightmove to scope out their search functionality, property alerts, and how they speak to customers. A few in-depth discovery sessions later, we uncovered customers’ pain points and started to see how Under the Hammer could offer something a little different. And look amazing, of course.

A logo with heritage

We soon realised the best way to make customers feel at home was with custom design and artwork that felt familiar. Creating a new logo with a heritage look made Under the Hammer feel less like a start-up and more like a brand with historic value. The logo was inspired by the popular TV property show Through the Keyhole. It’s classic, understated, and credible – a perfect fit for the brand.

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