Building trust through design

Meet SUPR, the game-changer in UK grocery supermarket property investment.

As a FTSE 250 real estate investment trust, they’re reshaping the future of the grocery industry. But their old website was holding them back. It lacked credibility and failed to capture their true values. Updating it was a struggle with the basic WIX website builder, and it couldn’t tell their full story. That’s where we stepped in.


Simplifying Complexity

With a business model consisting of intricate components, SUPR recognized the need for a user-friendly website that simplifies the understanding of their offerings. To meet this challenge, we integrated custom animations into the website, effectively capturing essential points and infusing dynamic movement throughout the page.

Effortless Exploration

Ensuring users can swiftly grasp the extent of SUPR's portfolio scale was paramount. We designed a custom and seamless user experience, enabling users to effortlessly delve into supermarket locations through a single interactive map. Key facts about each location were readily available, empowering users to swiftly assess suitability.

Safe and Secure

At Squibble, we take security seriously, and SUPR's website was no exception. Since SUPR retains stock market information, we went above and beyond to implement a custom location check that restricts site access to users in certain countries, ensuring maximum security.

Complete Control

We were asked to improve their portfolio functionality. The templated widget they were using didn’t give them enough control. We designed and built a custom map that beautifully presents their stores and key information.

With a simple spreadsheet provided by the client, we plotted each store’s location on the map, accompanied by relevant store details and the convenience of downloadable PDFs for further insights.

Crucially, our custom-built map ensures updates can be made easily by the Marketing Manager so that no further fees are incurred.

Seamless Integration

Reducing development time in a cost-effective manner can be a game-changer, especially for complex data tools like the ones SUPR required. As a FTSE company, compliance with specific regulations was crucial. That’s where our partnership with a reputable UK company specialising in investor widgets proved invaluable.

We seamlessly integrated a comprehensive stack of investor widgets into the SUPR website, ensuring regulatory adherence while delivering a cohesive and seamless user experience. Our team meticulously matched the widgets’ design to blend with the overall website aesthetic, making them an integral part of SUPR’s online presence.

By leveraging these custom widgets, SUPR witnessed significant improvements in efficiency, enabling users to navigate complex data effortlessly.

Better by Design

While it’s true that we shouldn’t judge a book by its cover, first impressions undeniably matter. That’s why it’s crucial to go the extra mile and invest in design that captivates.

Recognising the potential to differentiate SUPR from the crowd, we proposed the use of animation. By incorporating dynamic and engaging motion into their website, SUPR had the power to leave a lasting impression on visitors, conveying their unique value proposition and igniting curiosity.

Investing in design that goes beyond the ordinary, SUPR enhanced their user experience and set themselves apart in the market.

Ready to elevate your brand and captivate your audience? Let’s embark on a journey together and create a website that leaves a lasting impression. Contact us today.


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