A Mountaineer's Journey with MADD!
The team at MADD reached out to us, longing for a fresh perspective to break free from the monotonous corporate designs that plague many websites in their sector. Inspired by the spirit of mountaineering, we set out to create an extraordinary online experience that would whisk users away on an exhilarating journey!
- Branding & Webdesign
- Education
- Marketing Manager
- 2 Month Turnaround
Scaling Peaks within Tight Deadlines
Just like determined mountaineers facing the pressure of time, the marketing team needed swift action to present options within their tight deadlines. They had a plethora of ideas and with the help of Squibble we were able to harness and channel those visions effectively.
Breathing Life into their Vision
Harnessing their initial vision, we became their trusted guides, ascending beyond their expectations to create a website that was truly their own. By building upon their ideas, we transformed their concept into a website that stood out amidst the competition.
Forging a Trail of Consistency
To simplify their content creation journey, we provided them with versatile assets that could be seamlessly integrated across all platforms. With drag and drop artwork, they effortlessly maintained consistency and ensured a cohesive brand presence.
An Impactful Brand Summit: Setting MADD Apart
In an industry where predictability reigns, we dared to incorporate bold and unexpected colours into MADD’s branding. We refined their creative ideas and transformed them into a captivating brand identity. Our exploration of new ideas allowed us to find the perfect direction, one that conveyed their goals and aspirations.
Custom Assets: Embarking on a Visual Expedition
To emphasise MADD’s service as a transformative journey, we embarked on an expedition-themed visual representation. We created custom assets that vividly showcased the path to IT freedom. Every visual element was custom made, breathing life into the story and capturing users’ imaginations.
Fostering Engagement at Every Step: Animating the Experience
As a single landing page with a wealth of information to convey, this website had a demanding role to fulfil. We utilised custom animations to keep users engaged throughout their digital expedition. Each element was hand-drawn and seamlessly integrated into the site code, ensuring a smooth experience without compromising speed.
Equilibrium
- All, Web Design, UX/UI
- B2B, Tech, IT & SAAS
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