Sample some luxury.
Kingsmead Carpets were an evolving brand stuck with an outdated website that had numerous problems.
As part of a larger rebrand project, they turned to Squibble to help design and build a new website that is fit for their future. The scope of the website was simple; let customers find carpet styles they liked and order samples.
Reposition the brand
With updated brand guidelines, we needed to align their website with their branding and position them in the market so their sales could soar.
Building an easy-to-edit back end system so the team could create new content quickly and easily with a click of a button.
Connecting to their order-fulfilment system with a custom API so there was a seamless transition from customer order on the website to their warehouse.
Easy-to-update backend design
The marketing team were struggling to make edits on the go without investing in expensive maintenance agreements. We gave the team complete control over their content to make the process of updating products quick and easy. We also provided training to make sure everyone felt comfortable hitting the update button.
Kingsmead’s online presence had not been able to keep up with their changing offer, and they weren’t accurately presenting their premium product on their website. We worked on a colour scheme, introducing a stylish shade of peach, which brought a high-end feel to the brand.
Simple organisation tools
After talking to the sales team and carefully plotting the user journey, we created a custom filter for searching Kingsmead’s carpet collections. The previous system was based on ranges, but with 80-plus ranges it gets very tricky for customers to navigate. Filters like colour and material now help customers narrow their choices before ordering a sample. An API connects to the Kingsmead HQ to fulfil the orders.
View next project
Teaming up with Squibble has allowed MANX to take full advantage of the benefits that come with an extended team, with Squibble taking full ownership of the website project. This has taken the pressure off MANX's internal team, allowing them to focus on marketing efforts and ensuring a successful launch. Squibble's technical expertise and custom designs based on user research have also provided MANX with a unique and lasting website that perfectly fits their customers' needs.Show me more
View next project
Within tight deadlines, Squibble helped Madd's marketing team scale peaks by swiftly presenting multiple options. Breathing life into Madd's vision by creating a standout website. Providing them with versatile assets that could be seamlessly integrated across all platforms.Show me more
Ready to make your mark?
"*" indicates required fields