Cyber is a competitive sector so it’s easy to understand why Equilibrium wanted to stand out from the crowd. From the first ‘look and feel’ session Equilibrium were comfortable with us pushing the design style outside of the sector norm and so we created bespoke, illustrative hand-drawn assets to be used on their website and marketing materials.
They’re completely unique and work alongside the accompanying text block.
Assets with personality
Cyber security sites are known for their dark-hooded figures with moody colours and endless lines of code – but it shows no personality. The Equilibrium team is known for their expertise and friendly customer service, it’s what they pride themselves on! And they wanted the website to reflect not only their service offering but also their personality and to move away from the stereotypical cyber website design. We created hand-drawn assets that are packed with colour and details to showcase the personable approach to their service.
Wireframes to design
As with all of our website design projects, we started off with creating wireframes so we could map out the user journey and work with the client to understand her content needs. Equilibrium knew exactly what they wanted but couldn’t figure out how it should look and feel. And that’s where we came in, creating basic wireframes based on our discovery session, to guide her content ideas and bring them to life with hand-drawn assets and bold colours.
As with most of our clients, they want complete autonomy over their sites. Instead of emailing their developers to make the simplest of changes to the site, we give them full control over the site so they can make any necessary changes they see fit, at any time. But we didn’t stop there, we provided Equilibrium with full website training so that they knew exactly how to do the things they wanted to. But, we are always one email away from lending a hand should they need us.
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A bold look for tax consultants The world of accountancy branding has a common aesthetic. It tends toward the grey and self-serious end of the spectrum. And yet, the teams at these companies are often full of personality. That’s what we found when working with the senior team at Woodshires. So, we put that personality on the page.
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