Birmingham City Council

Bold city-wide branding.

Be Bold Be Birmingham is the campaign Birmingham City Council launched to promote the city hosting the 2022 Commonwealth Games.

This was a huge honour for the city, and they needed their
own branding to promote the event. Lots of it. They called Squibble.

Eye-catching design

Be Bold came to Squibble for our creative ideas! And that's exactly what they got! Bold, colourful, eye-catching - anymore to add to the mix?

Custom assets

On top of the colourful, quirky design we gave them, we also converted the assets into digital and printed content.

Fast turnaround

The project only took a few zoom meetings and the Squibble team got to designing, presenting and polishing off the designs within only a couple of weeks.

Building on the team’s idea

Birmingham City Council wanted to create an open-source campaign to engage businesses and people around Birmingham. They approached us with initial artwork – but it still needed work. We collaborated with their marketing team to bring everything together quickly.

Be bold

The idea? An asset pack for each of Birmingham’s surrounding areas to unite all the regions in support of the games, not just the city centre. We developed artwork based on their detailed brand guidelines. However, the aim was always to dial-up the bold in line with the campaign message – so we went big on vibrant colours and distinctive hand-drawn artwork.

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Ready to make your mark?

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