Birmingham City Council

Bold city-wide branding

Be Bold Be Birmingham is the campaign Birmingham City Council launched to promote the city hosting the 2022 Commonwealth Games. 

This was a huge honour for the city, and they needed their
own branding to promote the event. Lots of it. They called Squibble.

be-bold
Squibble Pencil

Our highlights...

Building on the team’s idea

Birmingham City Council wanted to create an open-source campaign to engage businesses and people around Birmingham. They approached us with initial artwork – but it still needed work. We collaborated with their marketing team to bring everything together quickly.

Be bold

The idea? An asset pack for each of Birmingham’s surrounding areas to unite all the regions in support of the games, not just the city centre. We developed artwork based on their detailed brand guidelines. However, the aim was always to dial-up the bold in line with the campaign message – so we went big on vibrant colours and distinctive hand-drawn artwork.

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