Birmingham City Council

Bold city-wide branding.

Get ready to feel the excitement! Birmingham City Council had a major opportunity to showcase their city by hosting the 2022 Commonwealth Games. But they knew they needed to step up their game with a powerful branding campaign to really make a statement. That’s where Squibble came in – we were thrilled to be chosen to help create the perfect branding to promote this monumental event. Get ready to see Birmingham in a whole new light with Be Bold Be Birmingham!

Eye-catching design

Be Bold came to Squibble for our creative ideas! And that's exactly what they got! Bold, colourful, eye-catching - anymore to add to the mix?

Custom assets

On top of the colourful, quirky design we gave them, we also converted the assets into digital and printed content.

Fast turnaround

The project only took a few zoom meetings and the Squibble team got to designing, presenting and polishing off the designs within only a couple of weeks.

Building on the team’s idea

The Birmingham City Council had a big idea to get the whole city involved in their open-source campaign, but they knew they needed some serious help to make it happen. That’s when they approached us with their initial artwork, but it was clear that there was still work to be done. We got to work quickly, collaborating with their marketing team to bring everything together in record time. It was a true team effort, and the results were absolutely phenomenal! Are you ready to see how we brought their vision to life?

Be bold

The idea? An asset pack for each of Birmingham’s surrounding areas to unite all the regions in support of the games, not just the city centre. We developed artwork based on their detailed brand guidelines. However, the aim was always to dial-up the bold in line with the campaign message – so we went big on vibrant colours and distinctive hand-drawn artwork.


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Within tight deadlines, Squibble helped Madd’s marketing team scale peaks by swiftly presenting multiple options. Breathing life into Madd’s vision by creating a standout website. Providing them with versatile assets that could be seamlessly integrated across all platforms.

Ready to make your mark?

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