UX In Contact Forms: Essentials To Turn Leads Into Conversions

A contact form can seem a simple thing: a means of enabling users to send to an organisation a query or question. The truth, however, is that they are more complex than that – if their full potential is to be realised. You need to get the user experience – or UX – right. Contact forms require thought – and they demand good UX design. A poorly considered contact form will not be user-friendly, and that will mean that you will gather much less data than you might otherwise. The …

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How to Write a High Quality Logo Brief

'Escape Brum' logo development

We all know that logos matter: at their best, they are an instantly recognisable motif – a short-hand for your company, its products and values. They’re invaluable calling cards, and often central to a marketing strategy. Something so important, of course, doesn’t happen by accident. Distilling an organisation’s brand into a single graphical element takes a lot of thought, a dash of creativity and a good deal of graft.  From a designer’s perspective, nothing is more important to this process than a good brief. Providing a designer with a clear …

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When Did You Last Ask Someone Impartial for Website Feedback?

A website user experience good UX

Can you see the wood for the trees? Are you being a bit short-sighted? Perhaps you’re experiencing tunnel vision? These clichés all exist to describe the familiar scenario in which a person is too close to something to understand it fully. This is a risk in any project, and web design is no different: anyone who spends ages slaving over a site knows the feeling: once it’s done, the necessary objective point of view might best come from outside. What’s The Point? Of course, there is no replacing a business’s …

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Security vs. convenience in the payment experience

e-commerce payments on websites

What matters most to online shoppers? Accepting payments online has become a fact of life for many businesses. Visitors to many kinds of websites now often expect to be able to purchase goods and services direct from the web – and businesses must meet that need to retain their custom. Engaging with ecommerce makes demands upon a business. The requirements of web design shift and change in this context, and new functionality has to be built in. Product descriptions and other content has to be written and produced. This takes …

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What are you paying for with a new website?

What are you paying for with a new website?

So you want a new website. Good choice! We think websites are good things, and new ones almost always offer a lot of opportunities to a business for improving and enhancing how they communicate with customers. The next step for our clients is almost always to figure out how much that exciting new website is going to cost them. This, of course, is where things get real: what is the project budget, and how much does a particular designer charge? What’s the cost/benefit analysis on all this? Assessing design costs …

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Why WordPress is great for SEO

According to W3techs, WordPress powers 60% of all the websites (with a known content management system) on the internet. A service doesn’t reach that kind of market share on usability and good advertising alone. WordPress works, and it works well. We’re going to focus on the SEO benefits that come with using WordPress, and why it is our CMS of choice for carrying out Search Engine Optimisation projects. Out of the box: All WordPress sites come with readymade SEO features that some other services do not. One such feature allows …

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