You Should (Probably) Carry out a Brand Audit. Here’s How,

Your branding – getting to grips with what works and what doesn’t is every bit as important as analysis in other areas of your business. But don’t mistake this for an airy-fairy process of colour, design and styles. We want to be clear – a successful brand audit absolutely relies on data. If you’re thinking about embarking on a re-brand, there’s a lot you need to know. In this guide, we’ll walk you through the what (and the what not), the why, who and how. The What Not… You don’t …

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Digitally Delivering our Discovery Session

Branding Discovery Session

A big part of what we do, at the beginning of any web or branding project, is project discovery. We hold face to face session with key stakeholders to understand how the business operates and how they interact with customers. We do this to make sure we understand how the website should work and where we should focus our efforts to make improvements. We have a set method in which we deliver this. It’s designed in such a way that encourages conversation and enables perceptions to be challenged. The goal …

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How To Convert Users Into Customers Online

There’s a reason that the adjective “animated” is most often used in a positive sense: it suggests excitement and inspiration, energy and motion. To be animated is to attract attention, to have something extra or beyond the ordinary. It’s to stand out. Needless to say, businesses should be aiming to have all those qualities. You don’t need us to say that, in the online space, websites proliferate – and many fail to make their mark.

Site Speed Is Everything

There are so many design agencies out there that it can be difficult to know where to start. From smaller to larger, all-service to web specialists, design agencies come in many shapes and sizes. Given how important a website is to a business, choosing the right one is critical. But how should organisations choose?

Why Animation Isn’t Mickey-mouse Design

There’s a reason that the adjective “animated” is most often used in a positive sense: it suggests excitement and inspiration, energy and motion. To be animated is to attract attention, to have something extra or beyond the ordinary. It’s to stand out. Needless to say, businesses should be aiming to have all those qualities. You don’t need us to say that, in the online space, websites proliferate – and many fail to make their mark.

Crafting Creative Content Marketing

“Content marketing” is one of those industry phrases that can sound a bit meaningless at first glance: doesn’t all marketing use content in some way to make a point? Of course, that’s true: we’re surrounded by content all the time, from billboard posters to online ads, that are seeking to market some product or service. But content marketing as a is a little different – and a little more specific.

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